Lizzie Clitheroe

About

I am an experienced B2B marketing in the technology industry. I have a flair for translating complex platforms for technical and business audiences, while crafting narratives that stand out in competitive markets. I can create extensive product marketing materials for you and your sales/marketing team. - Pitch decks - Product pages - Product overviews - Case studies - Messaging and positiojing frameworks Alternatively, I can create a content marketing strategy and execute on this for you. - Campaign planning - eBooks, whitepapers, reports - Blog series - Presentations

Experience

• Marketing Consultant | Fractional VP Marketing · Lizzie Clitheroe Consulting2023-10-01 –

  Acting as Global Head of Marketing for fraud and cybersecurity vendor, IPQS. Plus fractional VP of Marketing roles. B2B Marketing Strategy | Campaign Planning and Execution | Product Marketing | Content Marketing | Events Management | Account-Based Marketing | Website Content

• VP, Content · MRC | Merchant Risk Council07-01-2022 – 08-01-2023

  Responsible for all things content and thought leadership at MRC.

• VP, Product Marketing · Arkose Labs03-01-2020 – 05-01-2022

  Cybersecurity company. Managed GTM strategy, content marketing, product marketing, brand strategy, PR, and analyst relations.

• Marketing Consultant | Fractional Marketing Director · Lizzie Clitheroe Consulting02-01-2019 – 03-01-2020

  Marketing consultancy for B2B technology companies, including VERA, Cloud Conformity, and Arkose Labs. - Account based marketing campaigns - Creating industry reports using platform data - Product Marketing collateral creation

• Senior Director of Marketing · ThreatMetrix11-01-2016 – 02-01-2019

  Ran company rebrand, owned content, brand and design, public relations

• Marketing Director EMEA · ThreatMetrix08-01-2015 – 11-01-2016

  Demand generation campaigns. Content, public relations, blogging, presentations at industry events and webinars

• Head of EMEA Marketing · Veracode12-01-2013 – 08-01-2015

  Account based marketing

• EMEA Marketing Manager · Dell SecureWorks02-01-2011 – 2014

  Events and demand generation

• Events Manager · Taylor Bennett Partners2009-05-01 – 2011-01-01

Education

• CIM | The Chartered Institute of MarketingB2B Product Management
• CIM | The Chartered Institute of MarketingProfessional Diploma in Marketing
• The University of Sheffield2:1, History
• University of BedfordshireChartered Management Institute- Certificate in Management & Leadership, Business/Commerce, General

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