Christopher Morales

About

With over 20 years of experience in media and business, Christopher brings a unique perspective and hands-on expertise to marketing, business strategy, and digital initiatives. He has worked with organizations to streamline processes, enhance engagement, and drive sustainable growth. Known for his thoughtful approach and problem-solving mindset, Christopher is committed to helping teams make smarter decisions today to create a stronger future.

Experience

• Director of Digital Initiatives · Business Agility Institute2024-11-01 –
• Digital Producer · Business Agility Institute2021-12-01 – 2025-01-01
• Business Agility Advisor at Human Business Labs · Human Business Labs GmbH2023-11-01 –
• Founder, Chief Thinker · Electrick Media, LLC2018-01-01 –
• Digital Director · Collaborative Communications Group2020-07-01 – 2021-02-01

  Lead and managed internal and external projects leveraging digital strategies, online tools, and marketing campaigns; created digital strategies in direct consultation with clients and managed and sustained client and vendor relationships. Additional Responsibilities Included: - Created and executed project work plans and timelines, revising as appropriate to meet changing project needs and requirements and maintaining project documentation - Understanding and managing client contracts and billing procedures, tracking and reporting costs and expenses, and ensuring timely and accurate invoicing

• Virginia State Digital Director - Mike Bloomberg 2020 · Team Bloomberg2020-02-01 – 2020-03-01

  Hired by the campaign to improve the digital impact ahead of voting primaries. Responsible for the execution of digital strategy across email and social media channels for the state of Virginia. Key stats: - Generated over 1 million Twitter and Facebook impressions. - Increased Facebook followers by 23.6% - Increased Twitter followers by 28.4% - Increased Facebook engagements by 82% - Increased Twitter engagements by 386% - Executed email marketing efforts to more than 165K recipients - Generated a unique open rate of 20.03%, yielding a unique click rate of 1.16%

• Interactive Project Manager · Porter Novelli2019-09-01 – 2020-02-01

  Primarily responsible for concurrently managing multiple web development projects, ensuring they are delivered on time and within the scope and budget.

• Director of Digital Programs & Demand Generation · 1105 Media2018-05-01 – 2019-05-01

  - Adopted agile methodologies to ensure successful program delivery - Drove full life cycle of 200+ custom content programs with a significant focus on client collaboration - Provided direct client support to companies like Microsoft, IBM, and Booz Allen Hamilton - Generated over 25,000 leads from direct and email marketing

• Marketing Manager · Ceca Foundation2016-12-01 – 2018-06-01

  As Marketing Manager at Ceca Foundation, I am responsible for developing marketing strategies to increase brand recognition in support expansion initiatives, while promoting platform usage within current partner facilities via multichannel messaging and product development support.

• Email Marketing Specialist · Federal Soup2016-04-01 – 2018-05-01

  Responsible for executing email marketing campaigns for FederalSoup.com.

Education

• Quantic School of Business and TechnologyExecutive Education Certificate, Business/AI & ChatGPT
• Quantic School of Business and TechnologyExecutive MBA
• Boston University College of CommunicationBachelor of Science - BS, Film & Television Production
• Cardinal Spellman HSRegents Diploma

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