Chushan (Esme) Xiao

About

With a robust educational background and diverse professional experience, [Your Name] is a dynamic force in the fields of engineering, technology, and digital marketing. Holding a Master's degree in Engineering & Technology Innovation Management from Carnegie Mellon University, a Master of Science in Electronic Engineering with Management from King's College London, and a Bachelor of Engineering in Electronic Science and Technology from Hunan University, [Your Name] has a solid foundation in both technical and managerial disciplines. Professionally, [Your Name] has excelled in roles such as Digital Content Designer at Awaken Pittsburgh, Product Manager at Allref, and Marketing Analysis and Media Buyer Intern at iQIYI.com. Notable achievements include enhancing user satisfaction by 18%, increasing organic traffic by 15%, and generating an additional $34k in revenue through strategic insights. [Your Name] has also contributed to global advertising strategies at Kuaishou Technology and developed business plans at the Agricultural Bank of China.

Experience

• Digital Content Designer · Awaken Pittsburgh02-01-2024

  As a Digital Content Designer, likely contributions include creating and managing digital content, enhancing the company's online presence, and collaborating with the marketing team to develop engaging multimedia content.

• Product Management · Allref05-01-2023 – 08-01-2023

  Leveraged R for data analytics and A/B testing to enhance a mobile search engine application, resulting in an 18% increase in user satisfaction and a 7% growth in monthly active users. Directed the development of activity and use case diagrams along with prototypes using Axure RP, leading to a 10% reduction in costs by improving feature prioritization and conducting requirements analysis. Implemented targeted SEO marketing strategies to enhance product page visibility, successfully increasing organic traffic by 15% and achieving top search engine rankings through 100+ keyword optimization.

• Marketing Analysis and Media Buyer Intern · iQIYI.com03-01-2022 – 06-01-2022

  Utilized Tableau Dashboard for real-time KPI such as CTR, conversion rates through the funnel, bounce rates tracking, and optimizing paid social media campaigns via Google AdWords, exceeding brand goals by 12% and boosting campaign ROI by 7%. Conducted A/B and multivariate testing across multiple platforms using statistical models, increasing conversion rates by 18%, and effectively managed CRM integrations with Salesforce and HubSpot to secure 30+ new accounts and improve customer engagement by 25%. Leveraged Excel for comprehensive data management and weekly reporting, while employing Google Analytics to assess marketing campaign efficacy, directly generating an additional $34k in departmental revenue through strategic insights into user behavior and campaign performance.

• User Growth and Operations Analyst Intern · Kuaishou Technology08-01-2021 – 02-01-2022

  Developed global advertising strategy, increasing overall ad performance by 25% and achieving a 98% accuracy rate in moderating 2K+ Ads daily by enforcing strict compliance with regional and cultural standards. Developed a comprehensive ad screening protocol by analyzing 10k+ data points, boosting app downloads and user engagement by 13%, and refining advertising strategies through A/B testing. Worked with cross-functional teams to standardize and quality-assure media data integration, eliminating discrepancies and enabling the use of clean data for strategic decision-making and growth enhancement. Collected and verified paid media data using Excel across 3+ platforms, including Facebook Ads, Google Ads, and LinkedIn Marketing Solutions.

• Business Intern · Agricultural Bank of China06-01-2019 – 08-01-2019

  Developed business development plans, marketing strategies, and goals. Implemented personal financial product access, marketing, business, and risk management. Conducted research on customer needs, and collaborated with relevant departments in developing, testing, and promoting new products. Assisted middle and back-office departments in managing personal business risk compliance, resource allocation, and business plan implementation.

Education

• Carnegie Mellon UniversityMaster's degree, Engineering & Technology Innovation Management
• King's College LondonMaster of Science - MS, Electronic Engineering with Management
• Hunan UniversityBachelor of Engineering - BE, Electronic Science and Technology

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