Joyce Chan

About

I am a human-centered Product Manager with a background in marketing and design. Passionate about solving problems and building things from scratch with a team. From marketing, to design, to product, I understand what it takes to successfully launch a great product. Check out some of my work in my portfolio! Psst. I have 12 written recommendations on LinkedIn as well.

Experience

• Product Manager · Knowde02-01-2024 – 06-01-2024

  https://www.knowde.com/ • Developed 5 new features and PRD’s impacting both Marketplace suppliers and buyers in collabo- ration with engineering, design, and analytics to 3x user search and activation rates • Boosted account activation rates by 41.1% by collaborating with engineering to implement Stat- sig-driven user experiments to optimize paywall placement and sequence • Secured 100+ sign-ups from Fortune 500 companies, including L’Oréal, at Paris and NYC trade- shows by demonstrating product value and engaging with customers • Triaged and prioritized bugs and product backlog by collaborating with engineering and QA, to ensure timely iterations and minimize impact on user experience and product performance

• Founder · Smart Attorney09-01-2023

  https://www.smartattorney.co/ • Piloting a legal A.I. solution with a NYC start-up accelerator to simplify deportation defense for legal entities and increase legal accessibility for immigrant clients

• Associate Product Manager · Makini11-01-2022 – 09-01-2023

  • Generated $450k+ in annual revenue by launching a SaaS product digitizing data implementation services through end-to-end product lifecycle, reducing time users spend by 50%+ • Delivered 50+ features in 6 months managing a cross-functional global team in product roadmap development, prioritization, and sprint execution for 1 of 2 revenue-generating products • Spearheaded 34+ product demos, managed expectations for 9 stakeholder groups, collected feed- back from 15+ users and worked with engineers and designers to ship defined product requirements

• Growth Marketing Manager · mayk.it08-01-2021 – 05-01-2022

  • Transformed product marketing strategy through cohort analysis and illustrated core user personas resulting in $60,000 in ad spend savings through improved audience targeting and A/B testing • Led a $2,400 test budget ambassadors’ program after receiving a promotion in 6 months, man- aged 4 interns to execute campaigns on campuses, acquiring 100+ ambassadors in 3 months • Revamped and managed the paid ads optimization and creative process, reducing cost per retained user by 59% on TikTok and reduced cost per install for Google Ads by 88%

• Marketing Operations Intern · IBM05-01-2022 – 08-01-2022

  • Presented to 100+ IBMers a marketing solution to be used by 120+ top accounts like Google, en- abling sales with insights collected from LinkedIn SN, Medallia NPS, IBM Sales Cloud, etc. • Built a go-to-market (GTM) messaging deck for the Innovation Studio team featuring Watson A.I. across client engagement materials for effective sales enablement to pursue a $320B market • Develop innovative solutions for low-income communities using IBM technology, successfully de- signing a prototype in Figma fulfilling the Be(e) Innovative Challenger badge

• Performance Marketing Intern · Robinhood05-01-2021 – 08-01-2021

  • Facilitated team discussions by presenting a 42-page competitors’ analysis on FinTech companies and provided recommendations on pivoting product and marketing strategies impacting 4+ teams • Analyzed and extrapolated insights using “Under the Hood” podcast reviews to present recommen- dations and repositioned next season’s strategy to boost the KPI, net funded accounts by 5M • Designed an educational feature on Figma with two interns after identifying a cohort’s unmet need for a better onboarding experience in order to increase NPS score and user lifecycle

• Marketing Intern · Kuaishou Technology12-18-2020 – 03-19-2021

  Kuaishou is the largest live streaming platform, the second-largest short video platform, and the second-largest live streaming e-commerce platform in the world. • Drove product and marketing innovation by aligning stakeholders with a competitive SWOT analysis around the video creator economy space for TikTok’s biggest Chinese competitor, Kuaishou • Initiated user interviews to inform product and redirect strategy to focus on the user • Inspired change by presenting feedback from the team and aligned the new leadership on OKRs

• Founder · SavingTakeouts04-24-2020 – 10-25-2020

  Founded a non-profit organization to provide underprivileged small businesses technological resources and services during the Covid-19 pandemic Created a sustainable non-profit business model through identifying and exploiting opportunities while maintaining companys vision statement Built and maintained professional relationships with organizations and individuals to develop SavingTakeouts, including a tech startup named Dive.chat Developed and provided cross functional management between Public Relations, Marketing, Business Strategy, Human Resources and Operational teams

• Brand Marketing Intern · BrandTuitive07-25-2020 – 11-25-2020

  Presented a 49-page strategy deck with remote colleague to executives and re-launched the agencys social media to build digital presence and maintain brand consistency Conducted in-depth market research and provided insights on a potential client lead for the business development team Analyzed the company website to provide improvements for user experience and wrote copy for SEO strategy Reviewed and provided suggestions on creative sales decks with project manager

• Social Media Marketing Intern · Som Bo10-25-2018 – 07-25-2019

  Directed, shot and set up photoshoots to produce creative content while cultivating a brand identity for social media engagement towards a target audience Boosted Instagram following by an estimated 39% through strategic utilization of hashtags, scheduled content, influencer marketing and email blasts Managed an assistant to coordinate in content creation and customer relations

• Intern · Genesis Law Firm07-16-2017 – 10-25-2017

  Collaborated with paralegal to interview immigrant clients and documented their narratives and background for hardship letters Mentored clients in drafting, and revising hardship letters by researching, analyzing and forming arguments by deadline, resulting in a higher rate of success Strategically evaluated client cases with managers and organized documents, improving efficiency

Education

• CUNY Baruch CollegeBachelor's Degree, Marketing Management
• Waseda UniversityBachelor's Degree, School of Commerce
• Schwarzman Scholar - Tsinghua UniversityMaster's Degree, Global Affairs

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