Claudia John

About

With a Master of Arts in Literature from Birkbeck, University of London, and a Bachelor of Arts in English Literature from Bath Spa University, I have cultivated a robust career in social media and content marketing. As a Social Media Manager and Content Creator at Sonder Socials, I specialize in sustainability and wellness brands, crafting strategic content for platforms like Instagram and TikTok. My role involves developing data-driven strategies to enhance client engagement and brand presence. Previously, as a Content Marketing Manager at The Laboratory Spa & Health, I created innovative content strategies and captivating video content, significantly boosting social media engagement. My experience also includes roles at Waterstones, Oatsu, and Kib Herbal Tea, where I honed my skills in community management and content creation. My expertise lies in developing cohesive branding strategies and optimizing social media performance to achieve measurable results.

Experience

• Social Media Manager & Content Creator · Sonder Socials03-01-2022

  Dedicated content strategist and community manager with a strong focus on sustainability, B-Corp businesses, and wellness brands. Proven track record of curating monthly content for diverse social media platforms, including Instagram, Pinterest, LinkedIn, and TikTok. Expert in managing and optimizing community engagement with strategic scheduling for maximum impact. Oversaw the production of multifaceted social media content, blending photography and videography to cater to the unique needs of each client. Developed and executed data-driven social media strategies, with a primary focus on performance metrics to effectively achieve client objectives. Conceptualized and implemented distinctive branding and tonal strategies for each client to ensure a cohesive and memorable online presence.

• Content Marketing Manager · The Laboratory Spa & Health07-01-2023 – 02-01-2024

  Developed innovative content strategies aligned with brand values. Created captivating video content through conceptualization, production, filming, and editing. Specialized in crafting compelling and strategic social media content. Drove measurable increases in social media engagement and brand visibility. Maintained and executed content planning calendars for strategic consistency. Authored and designed informative and engaging email newsletters. Showcased industry expertise to drive organic traffic and foster reader engagement. Demonstrated a track record of success in enhancing online presence and achieved tangible results in audience engagement through implemented strategies.

• Social Media Manager · Oatsu07-01-2022 – 10-01-2022

  Managed social media platforms, likely focusing on content creation, community engagement, and strategy implementation.

• Social Media Manager · Kib Herbal Tea07-01-2022 – 10-01-2022

  Managed social media platforms, likely focusing on content creation, community engagement, and strategy implementation.

Education

• Birkbeck, University of LondonMaster of Arts - MA, Literature
• Bath Spa UniversityBachelor of Arts (B.A.), English Literature (British and Commonwealth)

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