Coby Gesten

About

With a robust educational background from Wesleyan University in Computer Science and Integrated Design, and further training in Growth Series and Product Management Foundations from Reforge, this professional has carved a niche in strategic operations and product management. Currently serving as a Senior Strategic Operations Manager at Uber, they focus on driving consumer growth strategies and optimizing operations. Previously, they held key roles at Arcade1Up, including Senior Manager of Strategic Operations, where they led cross-functional initiatives and managed strategic partnerships. Their journey began as a Software Engineer Intern at Age of Learning, Inc., where they developed tools to enhance workflow efficiency. Their career is marked by a blend of technical expertise and strategic acumen, making significant contributions to consumer growth and product development.

Experience

• Senior Strategic Operations Manager - Business Intelligence · Uber07-01-2023

  Own data-driven initiatives to advance UberEats’ Grocery growth. Ideated and controlled SQL-powered dashboards, including developing key metrics and managing long-term performance, enabling proactive problem-solving and cost-saving measures. Collaborated with product leads to optimize in-app experiences, driving increased user engagement and revenue. ● Revitalized grocery business growth by uncovering a 13% oversight in activity on Uber Rides app, resulting in 6.4% increase in merchant engagement and 8.2% increase in first trips within 6 months. ● Boosted Uber grocery visibility on the UberEats app with a ROAS of 10-14 by building and scaling a system for internal ad bidding, resulting in ~2k weekly trips. ● Built automated dashboards in SQL and Google Sheets for the Grocery team at Uber, resulting in increased visibility for senior stakeholders and identifying and stopping a $500k per week spend leak.

• Senior Manager, Strategic Operations · Arcade1Up08-01-2021

  Promoted to lead cross-functional departmental projects, collaborating with top executives and key teams to ensure project alignment and achievement of KPIs. Streamlined customer communication and owned product launches while managing partnerships with prominent brands, including Kith, Miami Dolphins, and Anheuser Busch, to drive key operational metrics. ● Grew CSAT from 52% to 97% within 8 months by restructuring the customer service team through training, strategy refinement, and policy development, balancing user needs with business needs. ● Optimized cross-departmental efficiency and structured Ad budget, achieving 15-20 ROAS through role as a CoS and consultant to our CMO. ● Reduced customer service inquiries by 9% in 3 months, collaborated with engineering and product to lead the implementation of a conversational chatbot, enabling agents to focus on more complex issues. ● Onboarded new Head of Sales during peak sales season, equipping them with product knowledge and facilitating smooth sales meetings, resulting in avoiding catastrophe and selling into retail stores during holiday season.

• Operations Program Manager · Arcade1Up03-01-2020 – 08-01-2021

  Crafted strategic plans that optimized resource allocation and spending, driving sustainable growth and operational improvements across customer service efficiency, cost reduction, and boosted customer satisfaction. Hired as employee 13 at a high-growth gaming startup, doubling in size YoY. ● Directed a major marketing initiative with the Miami Dolphins, resulting in a 6% increase in local sales and a 9% increase in Instagram followers, setting a precedent for future successful partnerships with high-profile brands. ● Produced and managed collaboration Arcade machine for Supreme, resulting in a record-breaking sellout of 17 seconds and paving the way for future partnerships with top brands like Kith, Champion, Shaq, and more.

• Product Development Associate · Arcade1Up07-01-2019 – 03-01-2020

  As a Product Development Associate, likely contributed to the development and enhancement of new products, collaborating with cross-functional teams to ensure product quality and market readiness.

• Software Engineer Intern · Age of Learning, Inc. / ABCmouse.com06-01-2018 – 08-01-2018

  Independently scripted four tools for Illustrator, Maya, and Unity to optimize the team’s workflow efficiency. Quickly adapted to new scripting languages to generate four fully functional tools to relieve pipeline bottlenecks. Self-taught how to animate in Maya and animated four sea creatures for the team. Added value by learning multiple new softwares and languages quickly and independently to complete projects with little direction provided.

Education

• Wesleyan UniversityComputer Science
• Wesleyan UniversityIntegrated Design, Engineering, and Applied Sciences
• ReforgeGrowth Series
• ReforgeProduct Management Foundations
• Chadwick High School

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