About
I'm a creative Los Angeles-based USC grad with professional experience in PR, Marketing, Copywriting, Social Media Management (brands of up to 250k followers), Project Management, and the Music Industry. Looking to build my resume with more experience in music, entertainment, and more. You can find examples of my professional work at https://colemckisson.net/. Please send me a direct message for site password.
Experience
- PR Manager/Project Manager/Head of Receiving · Salon Recordings07-01-2022
Writes and distributes press materials for the label's music releases, parties, and brand collaborations. BTS photography/videography and content creation for all marketing collateral. Designs and distributes twice-monthly e-newsletters via Mailchimp. Researches and maintains relationships with talent or talent managers for Salon Recordings artist expansion and promotional events. Makes the schedule for new talents to seamlessly integrate into upcoming events. Point of contact between the artists and distributor. Provides distributor with metadata and artwork for forthcoming albums.
- Contributing Writer · Hospitality News Magazine12-01-2021 – 07-01-2024
Writes and ghostwrites articles and introductions. Edits full-length articles into SEO-driven blog posts.
- PR Manager/Writer/Social Media Manager/Brand Ambassador · unknownlab04-01-2022 – 06-01-2024
Managed social media schedules, copy, and creative direction for brands such as tokidoki, Antolini Italy, and HYPER. Wrote and distributed press releases and pitches for clients to the media and potential business partners. Wrote app and website copy for the start-up YIMBY, as well as the script for YIMBY University, a course for real estate developers. Point of contact for journalists and influencers for client media outreach to ensure deadlines were met. Prepared outreach correspondence and contractual documents for potential clients. Created and analyzed end-of-month media outreach reports to send to clients. Ideated marketing campaigns for clients and oversaw a team of creatives and professionals who helped implement the marketing strategies. Worked brand activation events and conferences to increase brand awareness for clients.
- Social Media Manager · Surefire Social (See New Company Page)12-01-2021 – 07-01-2022
Managed and created social media posts for 15 clients. Clients consist of small, local businesses.
- Security Guard · Amoeba Music05-01-2021 – 04-01-2022
Worked as a security guard ensuring the safety and security of the premises and patrons.
Education
- University of Southern CaliforniaBachelor of Arts - BA, Narrative Studies, Screenwriting Minor
- Shoreline Community CollegeAssociate of Arts - AA, Film/Cinema/Video Studies
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