Lauren Mason

About

Public relations and music/touring marketing operations professional with experience supporting North American tour campaigns for major artists. Skilled in marketing operations, asset/audit review, internal tracking systems, investor/C-suite reporting, and deck creation. Also has event and partnerships internship experience producing branded social content, managing VIP logistics, and building sponsorship/pitch materials, plus PR/fundraising support experience using Excel and Salesforce.

Experience

• Assistant to Tour Marketing Agent · William Morris Endeavor2023

  • Manage marketing operations for 20+ touring clients, supporting North American campaigns for artists including Olivia Rodrigo, Shakira, Sam Smith, Pitbull, Backstreet Boys, Nine Inch Nails, Benson Boone, Gwen Stefani, and Teddy Swims. • Serve as a day-to-day liaison between agents, managers, and artist teams, helping align marketing strategy, touring timelines, and on-sale execution. • Review and approve 100–150+ assets per tour cycle (audits, ad plans, hold maps, admats, ticket headers), ensuring accuracy, alignment with deal terms, and on-time delivery across 100+ markets per quarter. • Built the Master Tour Announcement Grid from scratch, centralizing announce/on-sale data into a single internal tracking system. Deliver biweekly updates to C-suite, investors, and Brand Partnerships to spot and secure partnership opportunities. • Create 50+ presentation decks annually, synthesizing market insights and tour updates for weekly booking meetings.

• Music Central Assistant · William Morris Endeavor2023 – 2023

  • Completed WME’s Music Central rotational training program, gaining foundational expertise across booking, touring, marketing, contract workflows, and agency operations. • Supported agent teams with end-to-end tour operations, including deal entry, ticket counts, client research, ensuring accuracy across WME systems (Booking Slips, ITIN, WME Connect).

• Event and Partnerships Intern · SLAY EVENTS2022 – 2022

  • Supported execution of 10+ marquee events including the Los Angeles Rams Super Bowl Ring Ceremony, Los Angeles Rams Draft events, Make-A-Wish Gala, and Celebrity Jeopardy. • Built 15+ sponsorship and venue pitch decks, outlining venue options, creative concepts, budgets, & partnership structures. • Led VIP check-in and onsite logistics, coordinating 10+ vendors per event to ensure smooth run-of-show execution. • Produced 50+ branded social assets in Photoshop, InDesign, and Canva to elevate event visibility across digital channels.

• Public Relations Intern · Governors Association2021 – 2021

  • Cross-indexed 5,000+ fundraising records in Excel and Salesforce to track political and corporate stakeholder engagement. • Drafted correspondence and briefing materials for political leaders, corporate partners, and high-net-worth donors. • Managed donor lists and event data supporting fundraising initiatives that generated $5M+ in contributions.

Education

• University of Southern CaliforniaBachelor of Arts in Public Relations, Cum Laude, Public Relations
• Berklee College of Music (Online)Specialization Certificate in Music Business, Music Business

Similar talent on Pangea

MMiriana R.Publicist, Social Media & Marketing Manager | Growth & Marketing for Music & EntertainmentLos Angeles, CALilliana R.Aspiring Music Industry Professional171 Ashley Ave Suite 419, MSC, # 403, Charleston, SC 29425Cole M.PR Manager/WriterLos Angeles, CAAndi H.Experienced Marketing & PR Manager specializing in high-profile talent and media relations.Dallas, TX