Colleen K.

About

With a robust educational background and extensive experience in growth marketing, I bring a wealth of knowledge and expertise to the table. I hold a Master's Degree in Nonprofit Administration from the University of Notre Dame - Mendoza College of Business, a Bachelor of Arts in German Studies and Political Science from the University of Michigan, and a Certificate in Search Engine Marketing from BrainStation. Currently, I serve as a Growth Marketing Consultant, Creative Strategist, and Media Buyer at vecksel, and I am the Co-Founder of Gather Northville, where I focus on fostering community connectedness through inclusive events. My previous roles include Growth Marketing Manager at PROVEN Skincare and Nom Nom, where I significantly contributed to revenue growth and customer acquisition efficiency. Additionally, I have experience as a Digital Marketing Manager at Primer, where I excelled in conversion marketing and optimizing digital ad performance.

Experience

• Growth Marketing Consultant, Creative Strategist & Media Buyer · vecksel07-01-2020

  As a Growth Marketing Consultant, Creative Strategist & Media Buyer, likely contributed to the development and execution of marketing strategies, creative campaigns, and media buying processes to drive growth and engagement.

• Co-Founder · Gather Northville09-01-2023

  Develop community connectedness through unique, inclusive events. Create lasting connections among local residents plus residents of neighboring communities. Increase commerce and support local businesses throughout the year.

• Growth Marketing Manager · PROVEN Skincare04-01-2022 – 06-01-2023

  Hands-on management of paid social (TikTok & Pinterest) and paid search (Google & Bing). Scaled Google volume by 2X while increasing CTR 121% and maintaining CAC efficiency. Strategic support on Facebook/Instagram (Meta). Creative direction for development of assets for paid channels. Landing page strategy, design, and direction. Performance budgeting, forecasting, and strategy. Mentor marketers on marketing strategy, creative best practices, and data analysis. Manage vendor relationships and contracts.

• Growth Marketing Manager · Nom Nom07-01-2020 – 04-01-2022

  Key driver in Nom Nom's 275% net revenue growth in two years from $16mm to $60mm while acquiring customers at the most efficient CAC in company history. Plan annual and periodic digital marketing budgets; forecast results and adjust strategies as performance dictates. Manage strategy, creative development, and budgets on paid social (Facebook / Instagram), including efficiently scaling the account to $2M+/month during iOS 14-related platform changes while leading two new product launches. Manage agency performance for paid search (Google & Bing). Test and evaluate new digital channels (hands-on and via vendors). Define, execute, and measure strategies to improve new user acquisition quality. Mentor team members on performance marketing strategies and analysis. Skilled in conversion-focused ad development and landing page optimization; A/B testing; data analysis; and basic SQL queries.

• Digital Marketing Manager (Remote) · Primer (SendBridge, Inc.)11-01-2018 – 07-01-2020

  Achieve and exceed client growth goals via paid social media. Track record for increasing conversion rates through creation of compelling copy, creatives, and landing pages. Conversion marketing for health care / wellness products, grocery delivery, real estate, and app installs. Monthly budgets ranging from $10k-$500k+ per product. Ensure the latest best practices for Facebook ads are being applied by the marketers running our accounts. Improve the quality of marketing operations and proactively minimize operational risk; find innovative ways to improve marketing processes; recommend improvements to creative materials (personas, copy, headlines, landing pages, and images.) (First three months in role as temporary assignment through The Mom Project).

Education

• BrainStationCertificate, Search Engine Marketing (SEM)
• University of Notre Dame - Mendoza College of BusinessMasters Degree, Nonprofit Administration
• University of MichiganBachelor of Arts (B.A.), German Studies and Political Science

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