Angela Frank

About

I’m a Growth Strategy Advisor focusing on Health & Wellness startups. I have a background serving B2B, B2C, and SaaS. My specialties are: - Growth marketing strategy - Team building/leadership - Performance marketing/demand generation - Omnichannel marketing strategy I’ve generated over $50M for my clients and have experience with brands in various revenue ranges ($1M-$300M) and funding stages (Seed to pre-IPO). I offer bespoke consulting packages focused on the following areas: - Advisory - weekly strategic support - Fractional - leading your team and growth strategy - Done For You - my team building and launching your strategy

Experience

• Growth Advisor · 23andMe10-01-2024

  As a Growth Advisor, likely contributed to strategic growth initiatives, leveraging data-driven insights to optimize marketing strategies and enhance customer acquisition.

• Founder | Head of Growth · The Growth Directive04-01-2022

  Generating over $50M+ in revenue for health & wellness startups. Managing over $15M+ in ad spend. Leading marketing teams of 1-10 members. Helping health and wellness startups create marketing strategies designed for profitable and scalable business growth.

• Growth Advisor · Lemonaid Health (part of 23andMe)05-01-2024

  As a Growth Advisor, likely contributed to strategic growth initiatives, leveraging data-driven insights to optimize marketing strategies and enhance customer acquisition.

• Growth Advisor · T. Colin Campbell Center for Nutrition Studies11-01-2023

  Improving paid acquisition strategy across Meta, Google Ads, and Google Grant accounts. Increased CTR by 72%+. Generated 1000+ leads for a new retreat initiative. Significantly improved data insights. Improved paid social CTR by 200%.

• Demand Generation Advisor · Velocity Global02-01-2023 – 08-01-2024

  Significantly improved paid search strategy for $1M+/mo. paid search budget. Reduced spam leads by 98%+ (eliminating 1000+ spam leads each month). Reduced CPL by 50%+ (saving thousands of dollars per qualified lead generated). Managed agency relationship and drove paid search strategy for $1M+/mo ad spend.

Education

• University of MinnesotaBachelor of Science - BS, Business Psychology

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