Connor McGaffin

About

A graduate of Carnegie Mellon University with a Bachelor of Design and a minor in Human-Computer Interaction, I am the owner of McGaffin Design Studio. My work includes creating environmental graphics for exhibitions, designing posters for independent films, and constructing creative portfolio websites. My clients include Roc Nation, Brooklyn Public Library, and Rabbit Bandini Productions. Previously, I served as Lead Designer at Plutos Data, where I developed UI designs and cohesive brand identity systems. As a Production Designer at Mammoth Advertising, I executed marketing campaigns for high-profile clients like Disney and Warner Brothers. I also worked as a Creative Designer at Arlene.io, conceptualizing augmented reality activations for retail brands. Additionally, I was a Teaching Assistant at Carnegie Mellon University, guiding first-year students in design fundamentals.

Experience

• Owner · McGaffin Design Studio06-01-2023

  - Created environmental type and graphics from concept to print for an exhibition attended by over 600k - Design posters, type, and decks for independent film with work selected by 10 Oscar-qualifying festivals - Construct creative portfolio websites with tailored layouts that increase impressions dramatically clients include: Roc Nation (JAY-Z), Brooklyn Public Library, Rabbit Bandini Productions, Willis Towers Watson

• Lead Designer · Plutos Data01-01-2024 – 06-01-2024

  - Architected UI designs for mobile and web tools, iterated based on user feedback. - Developed cohesive brand identity systems, including advertising, merchandise, style guides, and digital products; produced high-fidelity video prototypes for concept validation.

• Production Designer · Mammoth Advertising03-01-2022 – 02-01-2024

  - Execute marketing campaigns for television, film, and sports entertainment across digital and out-of-home use increasing reach on dozens of high profile projects - Create website graphics to showcase major studio projects in successful Emmy Award campaigns clients include: Disney, Warner Brothers, NBA, Apple TV+, Max, Marvel, Showtime, Discovery+, FX, NBC, ABC, CBS, CNN, NHL and Hallmark

• Creative Designer · Arlene.io07-01-2021 – 12-01-2021

  - Conceptualized and directed execution of augmented reality activations for retail brands breaking into the metaverse, yielding tens of thousands of impressions across social channels and major media coverage clients include: Macys, Warner Music, Estée Lauder, Coach, Harlequin Design, Fifth Avenue Association, and Warby Parker

• Teaching Assistant · Carnegie Mellon University01-01-2021 – 05-01-2021

  Guided first-year students as they contextualized design fundamentals; represented the Schools Environments Design track; consulted on student work at an individual level during both class time and office hours.

Education

• Carnegie Mellon UniversityBachelor of Design, Design
• CMU Human-Computer Interaction InstituteMinor, Human-Computer Interaction
• Strath Haven High SchoolHigh School Diploma

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