Corinne Theile

About

I have a passion for creating meaningful and impactful marketing campaigns that educate and connect consumers with brands in unforgettable ways. I love exploration and discovery, be it while traveling the world or sampling new offerings from small emerging brands at Expo West. My career has included work with successful brands such as Geyser Peak winery, Glaceau's smartwater & vitaminwater, Road Runner Sports, Harmless Harvest, and KIND. From hydration to healthy snacking, I have had the opportunity to connect and educate to improve the lives of others through marketing. My passion for marketing and improving others' lives is what inspired me to launch Double Switch. Specialties: marketing, international, partnership marketing, retail programming, retailtainment, on-premise, media buying, social media, event sponsorship, field marketing

Experience

• Principal · Double Switch01-01-2017

  Founder of Double Switch Marketing Inc., a marketing consulting agency assisting emerging brands with managing special projects and programs, including field marketing, sponsorships, events, trade shows, proposal development, presentations, B2B sales, branding, digital/social media strategy, product launch, influencer, partnerships, and retail/guerrilla/opportunistic sampling.

• Field Marketing Director: West · Harmless Harvest05-01-2016 – 11-01-2016

  Established Field Marketing from the ground up, including budgeting, planning, presenting, hiring, training, sourcing tools, and vehicle program supporting four launch markets. Mobilized College Community Manager Program, collaborated with brand, social, and sales to develop launch plans for new product offerings and innovations, and established national partnerships and event activations.

• Field Marketing Director - Canada · KIND09-01-2014 – 02-01-2016

  Responsible for the development and execution of all field marketing efforts within Canada, resulting in increased brand awareness and conversion from trial to purchase. Managed Field Marketing Managers, developed regional strategic sampling initiatives, and collaborated with sales counterparts to determine market level, territory, and account goals.

• Field Marketing Manager - So Cal · KIND03-01-2010 – 10-01-2014

  Oversaw scheduling, setup, and execution of all events, demos, retail programming, and local media for the Southern California Region. Recruited, trained, and managed a team of 16, developed and implemented a retail program with incentives, and monitored sales data to provide support achieving the biggest impact on sales.

• Marketing Consultant · Neurobrands LLC. (drink neuro)12-01-2008 – 04-01-2009

  Built marketing programs, sales strategy, and distribution model for Neuro Brands initial market launch in New York, Las Vegas, Los Angeles, and the Caribbean. Created extensive national independent distributor list for national product launch and developed RFPs for grassroots vehicle marketing program.

Education

• American UniversityBachelor’s Degree, German & Public Communications
• UC San DiegoExtension
• University of San DiegoContinuing Education
• UCLAExtension
• EmeritusDigital Marketing: Consumer Engagement, Social Media, Planning & Analytics
• Leuphana University of LüneburgGermanic Languages, Literatures, and Linguistics

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