Matthew Alexander Boaten

About

Content Marketing professional dedicated to delivering client-centric solutions that drives consumer engagement and strategic growth. Adept at developing and executing multi-channel marketing initiatives across a wide range of industries, including Entertainment, Pharma, CPG, B2B, Retail, and Technology. Specialties include: Multiple areas of Strategy: Digital, Social, Brand & Content, Creative Ideation, Brand Development, Storytelling, Content Curation, Mobile, Display, Video, Native and Social Ads, Data Analysis & Measurement, Strategic Insight, Influencer Marketing / Strategic Partnerships UX Research and Visual Design

Experience

• Principal Creative Strategist - Various Clients · Matalex Media, LLC08-01-2012
• Senior Account Supervisor: Influencer Partnerships & Strategy · Marina Maher Communications08-01-2022 – 10-01-2022

  Managed influencer partnerships and strategy for P&G Fabric Care Brands such as Downy and Tide.

• Strategist @ 140 In-house Ad Agency · Verizon09-01-2018 – 02-01-2019

  Authored strategic briefs for Verizon Up Rewards program, aligned goals and objectives with account teams, and presented to creative leads for stakeholder buy-in and approval. Crafted content strategies for Organic and Paid Social partnering with a selected roster of NFL teams on Verizon Up activations.

• Senior Content Strategist · FutureBrand07-01-2016 – 09-01-2016

  Developed an integrated B2B content strategy and worked with the creative team on branded content proposals for Merck/Millipore-Sigma & Milli-Q. Provided recommendations and showcased the value of expanding the brand's social presence across other increasingly active platforms.

• Director, Social Strategy · Digitas Health11-01-2015 – 01-01-2016

  Partnered with SVP, Social to develop creative strategies for Abbott Freestyle Lite and AstraZeneca: AZHelps campaigns. Leveraged partnerships to create incremental demand and enhance digital footprint across various channels through paid and earned tactics. Led social listening and reporting through initial phase, collaborated with social and creative teams to deliver data-driven presentations and on-brand platform recommendations.

Education

• YellowbrickNYU Tisch Business of Entertainment Online Certificate Program, Arts, Entertainment, and Media Management
• General AssemblyUser Experience Design Immersive
• AMDA: College and Conservatory of the Arts

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