Cristina Clapp

About

With a robust background in Art History from Middlebury College, the University of Oxford, and The University of Edinburgh, this professional has carved a niche in content strategy and development within the media and technology sectors. As Content Director at the National Association of Broadcasters since 2020, they have successfully launched and scaled a digital B2B platform, leading content initiatives and producing over 40 sessions at the NAB Show. Prior to this, they directed content strategies at Future, enhancing B2B entertainment and media brands through innovative site content and events. Their extensive experience includes a long tenure as Editorial Director at NewBay Media, where they crafted editorial strategies and led global teams. Their career reflects a commitment to integrating art historical insights with cutting-edge media content, fostering collaboration across technology, marketing, and sales teams.

Experience

• Content Director · National Association of Broadcasters08-01-2020 – 08-01-2024

  Developed, launched, and scaled NAB's digital B2B platform for media and technology professionals. Defined content strategy, managed a daily newsletter, collaborated with industry experts, and oversaw content initiatives including video and audio projects. Led the Content team and collaborated with Technology, Marketing, and Sales teams. Produced 40+ sessions at NAB Show.

• Content Director · Future04-01-2018 – 07-01-2020

  Led the team developing content strategies for Future's B2B entertainment, media, and technology brands. Produced site content, webinars, events, and custom research. Managed project workflows and led Content, Design, and Production teams.

• Editorial Director · NewBay Media09-01-2001 – 04-01-2018

  Developed editorial brand strategies for a portfolio of B2B products focused on entertainment, media, and technology. Created editorial content, calendars, and production workflows. Led global Editorial teams and produced conference programs for various events.

Education

• Middlebury CollegeBA, Art History, Criticism and Conservation
• University of OxfordArt History, Criticism and Conservation
• The University of EdinburghArt History, Criticism and Conservation

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