Avantika P.

About

Strategic Growth & Digital Marketing Manager with over 4 years of experience leading high-impact, omnichannel campaigns for global brands. Specializes in AI Marketing, Funnel Optimization, and blending data-driven strategy with compelling executive-level brand storytelling. Experienced in Media, E-commerce, Nonprofits, and Fortune 500 Brands. Passionate about driving performance through creative strategy, committed to hitting ambitious goals through smart, engaging, and insight-led campaigns. Recognized by NBC, GBH, and Elite Daily, and winner of the New England Emmy College Award.

Experience

• Content Strategy Manager · International Solutions Group2022-10-01 –

  ● Developed and executed email marketing strategies to promote service products, resulting in a 20% increase in customer engagement and a 15% growth in revenue. ● Partnered with cross-functional teams to prepare 360 concept briefs and pr kits and successfully built strengthened strategic relationships with vendors, advertising agencies and leading partners. ● Tracked key metrics for analysis and data and oversaw the yearly paid media budget to develop a new marketing strategy introducing email marketing, and partner networking events. ● Executed all publishing workflows and cms social copy ensuring alignment with brand voice and standards.

• Commerce Editorial Assistant · BDG2021-08-01 – 2022-09-01

  ● Identify the best affiliate products to include in articles and add affiliate product links to content ● Collaborated with product and data analytics teams to develop critical analysis reports and implemented relevant key commercial metrics strategy across the shopping channel to align with the editorial brand. ● Cultivated exceptional retail and brand partnerships, sourcing both established and emerging high-demand brands. ● Owned and developed the overarching e-commerce strategy for fashion, home decor and beauty and wellness category, driving revenue growth and meeting ambitious targets. ● Performed market research for products to feature in BDG articles by studying popular products and new product trends ● Optimized and curated over 1500 affiliate articles.

• Web Producer · NBCUniversal2021-09-01 – 2022-07-01

  ● Produced and published breaking news content for the organization's website, ensuring accuracy, timeliness, and adherence to journalistic standards. ● Developed engaging articles, headlines, multimedia elements and implemented SEO strategies to enhance the user experience, increase organic traffic and drive audience engagement. ● Edited and optimized videos for web delivery, including writing and production, voiceovers, and adding graphics. ● Managed the content management system to upload and publish news articles, videos, and related assets.

• Content Strategist · MSL (Global)2021-05-01 – 2021-07-01

  ● Developed and executed strong global/local paid media strategies to enhance brand visibility by conducting market research and competitive analysis to identify trends. ● Collaborated with the Corporate Digital Analytics & Insights team to establish campaign KPIs and optimize investments based on real-time performance resulting in a 15% increase in brand awareness and 30% improvement in customer engagement. ● Tracked and analyzed influencer campaign performance using social media analytics tools, making data-driven decisions to optimize future campaigns. ● Collaborated with the marketing team to adapt creative content strategies for everyday posts, product launches, updates, and editorial video content that resonates with the target audience.

• Production Coordinator · Boston Area Research Initiative2021-04-01 – 2021-06-01
• Content Strategist · Food Link, Inc.2020-09-01 – 2021-01-01
• Content Manager · Bella Beauty NYC2020-06-01 – 2020-09-01
• Correspondent · The Scope2020-02-01 – 2020-06-01

  Cover and report on local events and stories

• Correspondent · The Global Observer2019-10-01 – 2020-06-01

  Pitch story ideas, cover events and write articles.

• Content Writer · Odyssey.2018-04-01 – 2018-06-01

Education

• Harvard UniversityCertificate, Marketing Management and Digital Strategy
• Northeastern UniversityMaster of Arts - MA, Journalism
• University of MarylandBachelor of Arts - BA, English Language and Literature

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