Crystal Huynh

About

With a Bachelor of Arts from the University of Houston and a minor in Public Relations, Advertising, and Applied Communication, I have cultivated a robust career in graphic design and event coordination. My journey began as a Marketing and Communications Assistant at the University of Houston, where I honed my skills in content development and social media management. I then transitioned to the University of Houston College of Pharmacy as a Graphic Designer, creating impactful promotional materials. My experience expanded at Demotīk, where I advanced from a Graphic Design Intern to a Senior Graphic Designer, leading creative projects and mentoring junior designers. As an Event Coordinator, I successfully managed multiple corporate events. Additionally, my freelance work has allowed me to deliver tailored design solutions for various clients. My expertise in Adobe Creative Cloud, CorelDraw, and Squarespace has consistently driven brand recognition and business growth.

Experience

• Senior Graphic Designer · Demotīk03-01-2024

  Led the creative process by coordinating with customers to shape the visual aspects of their brands, providing professional designs across all print and digital platforms. Spearheaded the redesign of company brochures and business cards using Adobe Creative Cloud and CorelDraw, increasing brand recognition and identity. Mentored a junior designer in providing guidance on design techniques and software skills using CorelDraw, enhancing professional development and growth. Developed and introduced an internal organizational system that streamlined the design process by 25%, improving workflow efficiency and fostering better collaboration among management and leadership. Designed a new logo for Retail Display Graphics by Demotik, which resulted in a new brand trademark on the company's infographics and PowerPoints.

• Event Coordinator · Demotīk01-01-2023

  Executed 100% of event coordination from start to finish, including pre-contract consultations, preparations, implementation, bill approval, and analyses. Tracked budgeting requirements, ensuring events were within budget, receiving 98% positive employee reviews. Orchestrated 5+ annual events, including quarterly meetings, team-building activities, and corporate celebrations. Contributed to event design, including themes, color schemes, entertainment, layout and structure, and catering.

• Graphic Designer · Demotīk07-01-2022 – 03-01-2024

  Designed a wide range of projects, including storefront signages, marketing materials, corporate barricades, company branding, and custom prints. Collaborated with clients to understand their vision and effectively translate it into a tailored design. Conducted brand research and marketed Gentle Monster to leadership during the general contractor bidding, which resulted in Demotik's first awarded general contractor job at the Houston Galleria Mall. Directed the storefront design of Hui Lau Shan's Galleria location using CorelDraw, increasing awareness of the grand opening and in-store sales. Created and produced over 300 custom PVC signs for Midway - CityCentre's three garages, optimizing material requirements and production workflow. Managed 7+ projects weekly by utilizing organization tools and scheduling weekly team meetings. Effectively executed more than 150 design projects, generating over $50,000 in new business.

• Graphic Design Intern · Demotīk03-01-2022 – 07-01-2022

  Assisted in creating visual content for 20+ clients, including marketing materials such as infographics and Demotik's construction safety signs, while training in CorelDraw and Adobe Illustrator. Managed and designed the company's website design utilizing SquareSpace, leading to a 15% boost in both site traffic and conversions within the first month post-launch. Led the design, development, and printing of promotional prints for the Simon Malls - Houston Galleria such as directional standees, seasonal holiday ice rink graphics, and barricade graphics, which increased brand awareness and foot traffic. Revamped the company logo and developed 15 employee business cards, enhancing the overall brand image.

• Freelance Graphic Designer · Freelance01-01-2020

  Consulted with clients, managed full design project lifecycles from concept to production to ensure successful project deliveries. Developed a customized Instagram and Facebook marketing package for a local hot sauce business using Canva and Illustrator, delivering engaging visuals that reinforced the brand's identity and boosted social media visibility. Designed and developed a website for a podiatrist office utilizing Squarespace, incorporating custom features such as appointment booking, service descriptions, and patient testimonials, enhancing the office's online presence and improving patient engagement. Created custom business cards for a construction company to effectively showcase the company's identity.

• Graphic Designer · University of Houston College of Pharmacy10-01-2021 – 03-01-2022

  Created design content in accordance with the University of Houston branding guidelines for the College of Pharmacy's promotional campus events, digital graphics, and seminar artwork such as the Geriatric Medication Safety Symposium posters and banners, National Pharmacists Day Digital Graphics, Digital signage for C-REP Seminar. Supported the College of Pharmacy by creating registration and scholarship forms and event brochures for the UHCOP 75TH Diamond Jubilee 2022 Gala, which increased event exposure and attendance.

• Marketing and Communications Assistant · University of Houston08-01-2019 – 05-01-2021

  Collaborated with the Program Director to develop content for the University of Houston - Community Arts Academy's website, designed the Kathrine G. McGovern College Of The Arts 2021 Fellows Magazine, coordinated the Moores MailChimp monthly newsletters, and updated the social media channels with relevant events. Managed the distribution of flyers, postcards, programs, and other marketing materials across campus and social media such as the 2021 Magical Musical Summer, CAA Audition Workshop, Organ and Harp Lessons, increasing exposure and attendance for events and programs. Coordinated communication between faculty, students, and community partners on programmatic projects like the Third Ward Initiative-Arts and Recitals and the UH Mariachi Pumas Event.

Education

• University of HoustonMinor, Public Relations, Advertising, and Applied Communication
• University of HoustonBachelor of Arts - BA
• Lone Star College-CyFairAssociate of Arts - AA

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