Crystal Lucio

About

I am a Texas A&M University graduate, pursuing a career in storytelling. Through my work as a social media marketing manager, I have generated brand awareness and engagement through creative ideas backed by analytical data. I have experience in voter outreach and education, retail sales, and administrative efficiency improvement.

Experience

• Field Organizer · League of Women Voters2024-09-01 –

  -Developed and implemented nationwide text banking initiatives for voter outreach in Ohio, facilitating engagement with up to 600,000 participants. -Delivered comprehensive voter education programs across multiple states, including Texas, Kentucky, South Carolina, Ohio, and Georgia, enhancing community awareness and participation in the electoral process.

• Sweetheart Studio · Sweetheart studio2020-03-01 –

  -Sold retail accessories and clothing to consumers through targeted SEO and building brand awareness -Engages in customer service through B2C sales, product marketing and public relations through the creation of social media plans for a progressively growing customer base

• Social Media Marketing Specialist · Texas A&M Engineering Extension Service2021-07-01 – 2024-10-01

  -Creates Facebook/Instagram and LinkedIn Ads for 9 social media accounts as well as branded content to bring in B2C/B2B sales to the agency with a combined following of over 108,000 across social media platforms such as Instagram, Facebook, X, LinkedIn, and Spotify -Mentors 8 account managers in the social media process including, video editing, writing social media copy, keeping an ordered social media content plan and presenting monthly/quarterly analytic reports -Exceeded follower growth goals for the agency in 1 year by developing a plan that led to a 330% increase in the agency’s following, including raising the LinkedIn following by 4,440 for a total of 20,340

• 150 Hours of Sales Training · Weston Agrifood Sales Program2018-09-01 – 2020-11-01

  Experienced sales training as well as became educated on buyer/seller personalities through this program.

• Administrative Clerk · East Rio Hondo Water Supply2019-06-01 – 2020-08-01

  -Designed and managed a virtual documentation system for 50,000 customer file that increased efficiency across teams by 70%

• Intern · Houston Livestock Show and Rodeo2019-03-01 – 2019-03-01

  -Informed 50,000 rodeo patrons about the agricultural industry and importance of agriculture

• Social Media Content Specialist · DigiSphere Marketing02-01-2025 – 12-01-2025

  Produced and scheduled social media content for over 17 agency clients at once. While managing client requests.

• Social Media Manager · DigiSphere Marketing02-01-2025 – 12-01-2025

  Built branded social media content calendars for 15-17 clients in industries including law, hospitality, aesthetics, wellness, automotive, commercial machinery, and real estate Monitored brand reputation, conduct social listening and deploy rapid-response strategies to protect client credibility during moments of heightened visibility

Education

• Texas A&M UniversityBachelors Degree, Agricultural Economics with a minor in AgriFood Sales
• Harlingen High SchoolHigh School Diploma

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