Holly Sampson

About

Experienced marketer with a passion for creating engaging content that drives results. With a background in digital marketing and a talent for storytelling, I've helped brands across various industries achieve their marketing goals. When I'm not working, you can find me out on the boat, enjoying the sunshine with my pups and husband!

Experience

• Social & Digital Marketing Assistant Manager - Motorsports · Feld Entertainment06-01-2024

  Develop and execute digital marketing strategies to drive engagement, brand awareness, and overall sales across major social platforms. Craft captivating content tailored for various social media platforms. Manage editorial and content calendars. Analyze performance metrics and use data-driven insights to optimize marketing strategies. Prepare and deliver comprehensive reports, evaluating key performance metrics for insightful analysis. Collaborate cross-functionally with PR, branding, partnerships, and operations to ensure brand consistency. Manage relationships with external partners and sponsors to align campaign goals and messaging. Leverage advanced targeting techniques to personalize content for different audience segments.

• Social Media Manager · Brand Story Experts09-01-2021 – 06-01-2024

  Design and execute targeted ad strategies across platforms like Facebook Ads, Google Ads, and LinkedIn, ensuring maximum ROI and audience reach. Analyze data to continuously improve social strategy and contribute to overall social presence growth. Collaborate with clients to gather and translate monthly and quarterly goals into actionable social strategies. Craft captivating content tailored for various social media platforms such as Instagram, Facebook, and TikTok. Prepare and deliver comprehensive monthly reports, evaluating key performance metrics for insightful analysis. Develop and execute compelling content for email marketing campaigns and blog posts. Skillfully oversee client budgets to ensure optimal utilization and ROI. Lead and mentor a team of social media strategists, fostering their professional growth and development. Ensure uniform brand voice across diverse client accounts on various marketing platforms.

• Digital Marketing Intern · Blue Atlas Marketing2019-09-01 – 2020-04-01
• Digital Marketing Intern · Giant Food04-01-2019 – 07-01-2019

Education

• University of TampaBachelor's degree, Communication and Media Studies
• Anne Arundel Community CollegeAssociate's degree, Communication and Media Studies

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