Kiley Phillips

Kiley Phillips

Social Media Strategist & Content Creator | Experienced in Social Media and Marketing

5 yrs experience · Washington, DC · 20-30 hrs/week

About

Whether you’re building your brand from scratch or looking to level up your online presence, I offer a full range of social and digital marketing services, including social media strategy and content planning, UGC creation (photo and video), short-form and trend-led video content, caption writing and brand voice development, content calendars and posting strategy, account management with analytics insights, and audience-first storytelling that converts. With a strong understanding of both trends and strategy—and a genuine love for storytelling—I know how to help your brand stand out online. If you’re ready to elevate your presence, let’s work together 🤍

Skills

AP StylebookAdobe Creative CloudBrand AmbassadorBrand StrategyContent CreationContent ManagementContent StrategyContent WritingCreative MarketingDIGITAL DESIGNDigital MarketingInfluencer MarketingInstagramInstagram ReelsMarketingMarketing StrategyMessaging StrategyPinterestReelsScript WritingSocial MediaSocial Media CommunicationsSocial Media ManagementSocial Media MarketingTikTokTikTok ManagementTrend ForecastingVideo EditingVideo ProductionVideo PromotionVideographyWriting

Experience

  • Client Services Associate · Venn Strategies2025-09-01 –
  • Director of Marketing & Content · Paragon Accountants2023-01-01 –

    Supported strategic communications and public-facing messaging by developing blogs, press releases, and digital content for web and social platforms. Monitored online brand presence and public engagement to inform messaging and reputation management. Conducted research on tax, accounting, and finance policy issues to support accurate, educational content. Planned and oversaw content development to ensure clarity, accuracy, and consistency in public communications.

  • Reporter/Anchor, Student Assistant · Texas Tech University2023-09-01 – 2025-05-01

    Produced and hosted a political talk show covering candidates, legislation, and public policy. Conducted on-camera interviews with nationally recognized public officials to translate complex issues for broad audiences. Developed storylines, scripts, and segment structure to drive clear messaging and viewer engagement. Oversaw video production and post-production to ensure professional, compelling content. Led digital promotion and audience engagement efforts to expand reach across platforms.

  • News Intern · KAMC and KLBK2024-09-01 – 2024-12-01

    Gained hands-on experience in broadcast journalism, working across news, sports, and videography in a 24-hour newsroom. Collaborated with seasoned professionals to enhance practical reporting and production skills.

  • Election Stringer · The Associated Press2024-02-01 – 2024-11-01

    Provided on-the-ground coverage of local, state, and/or national elections, including attending campaign events, rallies, debates, and polling stations to gather information and report on election developments accurately and promptly. Collected election data, including polling results, voter turnout, and demographic trends. Analyzed data to identify patterns, trends, and potential story angles.

  • Intern - Representative Sam Graves (MO-06) & House Transportation and Infrastructure Committee · U.S. House of Representatives2024-06-01 – 2024-07-01

    Engaged daily with constituents to communicate policy updates, legislative activity, and community news. Captured and edited photo and video content from official events for use in public communications and digital platforms. Designed visual and written content for social media channels aligned with the Representative’s messaging and outreach goals. Supported strategic content planning to strengthen constituent engagement and public-facing communications. Developed a strong working knowledge of Capitol Hill operations and the legislative process.

  • News Writer · The Daily Toreador2023-10-01 – 2024-02-01
  • News Writer · Herring Networks2022-06-01 – 2023-01-01

    Worked collaboratively in a newsroom environment with writers, producers, anchors, editors, and directors, and wrote voiceovers (VOs), sound-on-tape scripts (SOTs), and full packages used in broadcast segments.

  • Administrative Assistant/Head Coach · KidWonder LLC2020-06-01 – 2021-08-01

    Coached gymnastics team, directed dance routines, managed and oversaw parties, and was head counselor at a full summer camp. Part-time teaching assistant. Worked front desk and managed coaching schedules. Also handled customer service calls.

  • Researcher · UCSD - Jacobs School of Engineering2019-03-01 – 2020-03-01

    Assisted with various research-related tasks, including 3D design, MATLAB, Arduino circuits, as well as researching topics including pupillary reaction times and medical grade biodegradable plastics.

Education

  • Texas Tech UniversityJournalism
  • Point Loma High SchoolUndecided, Communication, Journalism, and Related Programs

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