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Crystal Volinchak, MBA

Crystal Volinchak, MBA

Co-Founder & CMO - ROI-Driven Marketing Leader for Founder-Led Businesses

10 yrs experience · Youngstown, OH · 10-20 hrs/week

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About

Crystal Volinchak (MBA) is the Co-founder and Chief Marketing Officer at CNV Creative. Alongside her husband and business partner, Nick Volinchak (MBA), she utilizes her expertise in MBA leadership, psychology, accounting, and artificial intelligence to transform founder-led businesses' marketing strategies into streamlined, results-driven systems. With a decade of experience, Crystal has developed a unique Profitability Formula, integrating human behavior insights, financial precision, GenAI technology, and strategic expertise, which she has successfully applied to organizations like the US Small Business Administration, The Shark Group, and the Cleveland Browns Fan Cruise. Her work focuses on delivering measurable growth and maximum ROI by understanding the psychology of human behavior and crafting emotionally resonant campaigns.

Skills

AdvertisingCreative MarketingDigital MarketingIntegrated MarketingMarketingMarketing StrategyPaid AdsPromotional MarketingRetargetingSocial Media Marketing

Experience

  • Digital Manager · The Shark Group01-01-2019 –

    As Digital Manager for Daymond John's consulting company, I oversee strategic digital initiatives to drive brand growth and engagement. My role includes managing campaigns, optimizing digital performance, and ensuring seamless execution of marketing strategies to deliver measurable results.

  • Co-Founder + Creative Director | Fractional Marketing Agency · CNV Creative01-01-2015 –

    As Co-Founder of CNV Creative, I help Founders, Dental Practice Owners, Coaches, and Consultants generate predictable leads with ROI-driven omni-channel strategies. We act as your white-label marketing team, delivering measurable results so you can focus on what you do best.

  • Business Consultant · U.S. Small Business Administration01-01-2015 – 03-01-2020

Education

  • Youngstown State UniversityMBA, Business, Management & Marketing
  • Youngstown State UniversityBA, Psychology, Sociology

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