Josiah Gordon

About

I am a modern marketing leader with a proven track record of building innovative brands that drive growth. I focus on deeply understanding consumers, building loyal customer bases, and using the latest technology to create human-centric experiences across consumer verticals. Executives value my innate ability to implement game-changing strategies, re-imagine current practices, identify ineffective patterns, and implement business solutions to achieve unprecedented results. I am a natural relationship builder with the ability to influence executive stakeholders across complex organizations. I am a highly motivated and entrepreneurial leader who has successfully built, grown, and led high-performing teams with a leadership style that inspires action. My expertise includes digital marketing, AI, business strategy, customer acquisition & retention, referral/loyalty programs, social & influencer marketing, affiliate marketing, SEO, and print media. I minimize customer acquisition expenditures by optimizing the ROI of marketing campaigns, deeply analyzing competitors, and diving into untapped opportunities. ➤ KEY ACCOMPLISHMENTS • Headed marketing for 9 brands; Led integration and GTM strategy for 6 acquisitions • Grew digital revenue 535%; Reduced COGS 65%; Acquired 108M customers • Created Martha Stewart Wine Co.; Drove 100% annual growth for 3 years; Named America’s Best Budget Wine Club by the New York Times • Profitably grew Wine Insiders 833% over 5 years; Named Best Online Value Retailer in the US by Wine Enthusiast

Experience

• Founder & CMO · Growth Enterprises LLC2024

  Fractional CMO, growth marketing, and brand marketing. B2B, B2C, e-commerce, and SaaS.

• Co-Founder & Sr. Advisor | Founding CMO · DRINKS01-01-2012

  Partnered on the creation and strategic leadership of an industry-redefining beverage alcohol technology company. Drove marketing to seize opportunities, fuel growth, and inspire passion for the DRINKS brand. Unleashed powerful multi-channel campaigns to captivate key audience segments. Steered cross-functional teams to acquire, retain, and engage 2M+ consumers and 100+ B2B clients. Won the business of a top-5 alcohol producer nationwide. Pioneered the Wine as a Service (WaaS) platform, powered digital commerce for the $250B alcohol market, and closed partnerships/licenses with key market players. Invented and patented an intuitive AI-driven wine recommendation system and retailing platform. Acquired Electriq, an award-winning Shopify-focused digital retention agency, accelerating US ecommerce alcohol sales growth. Skyrocketed customer acquisition and retention revenue with 5 years of 100% YoY growth. Amplified Wine Insiders’ revenue several-fold in the first year by introducing a cohort-segmented email program, an expanded payment system, and a mobile-optimized website, resulting in 5x mobile order growth. Revitalized a direct mail program to cultivate a highly profitable online marketing channel. Developed a nationwide social media influencer contest resulting in 55 million impressions and 20K page visits. Launched trailblazing campaigns and achieved 12 national awards and 450 appearances in national press. Ranked 18th nationwide by Forbes as “America’s Best Startup Employer” in 2020 & 2021. Selected by Wine Enthusiast as “America’s Best Online Value Retailer” for Wine Insiders. Recognized as the “Most Innovative Retail Model” by Modern Retail in 2020.

• Chief Strategy Officer (CSO) · Full Glass Wine Co.01-01-2023 – 01-01-2024

  Full Glass Wine Co. is a brand acquisition and management firm focused on rapidly acquiring Direct-to-Consumer (DTC) wine companies to build a multi-brand wine marketplace. Headed integration and GTM strategy for acquisitions, marketing technology infrastructure, product development, and customer acquisition. Led the paid acquisition, SEO, creative, brand, social media, and engineering teams. Drove over 800% revenue growth in one year through the acquisition of 4 brands. Instituted a unified data warehousing and reporting platform, multi-brand Product Information Management (PIM) and Digital Asset Management (DAM) system, and AI-based product recommendations to standardize heterogeneous data and processes and build a strong foundation for continued growth.

• VP of Business Development · Meteor Games LLC01-01-2010 – 01-01-2011

  Led business development, revenue generation, corporate marketing, and customer acquisition. Partnered with international companies to publish games in Turkey, China, and Russia. Increased Island Paradise’s average revenue per user 1,000% to industry-leading monetization levels. Acquired millions of players without customer acquisition expenditure.

• Director, Business Development / Director, Creative Services · Hydra Group LLC01-01-2003 – 01-01-2010

  Led product development and user experience (UX) in the creation of the third performance-based ad network in the USA; delivered 11 million customers per year to advertisers. Accelerated revenue growth by 6,000% and contributed to the achievement of $106M annual revenue by managing front-end development, researching acquisition targets, and designing UX for award-winning ad platforms and lead generation portals.

Education

• Occidental CollegeBA, Economics for Business and Management

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