Cullen Hughes

About

Data-driven young professional with expertise in marketing and finance analytics. Adept at contributing to firms in the publishing and advertising industries. Excels in crafting compelling analyses and helping companies achieve marketing objectives.

Experience

• Advertising Analyst · Hearst05-01-2022 – 12-01-2023

  • Manage daily updating, cross-referencing, and distribution of multiple reports tracking performance of advertising teams with an annual revenue stream of over $26 million • Develop new analytic systems to provide newspaper managers with forward-facing, predictive data • Assist data teams with updating, administration, and support of Salesforce programs for 50+ member sales teams • Leverage knowledge of SQL, Power BI, and Tableau in the creation and distribution of reporting metrics

• Associate Manager, Performance Marketing · Penguin Random House12-01-2023

  In this role, I oversee and optimize digital campaigns to enhance brand visibility and drive targeted outcomes. Responsibilities include analyzing campaign metrics, refining strategies, collaborating with cross-functional teams, and staying abreast of industry trends to ensure effective performance marketing initiatives.

Education

• Texas A&M UniversityBachelor’s Degree, Business Administration and Marketing - Honors

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