Amber McTier

About

Hard working individual with a data driven mind. I come from a sales background and have used my previous work history to help generate sales overall for multiple projects. Skilled in CRM campaigns, segmentation, email marketing, and utilizing tools such as SQL and Python. Strong understanding and utilization of market research, data integration, and reporting resulting in increased conversation rates, sales, and improved ROI. In my f irst year I have worked on a few projects to help companies get a better understanding of their data to help generate sales and target more of their audience in a digital market.

Experience

• Social Media Analysis · B.E Custom Media02-01-2024 – 05-01-2024

  • Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly • Integrated social media APIs to allow users to share content on various social media platforms • Understand and report on the behavior, preference, and demographics of the social media audience to optimize content strategies. • Identify trends by spot emerges and social media trends that the brand leverages to enhance visibility or engagement.

• Promotional Marketing & Sales · PBR Atlanta02-01-2021

  Serving thousands of customers nightly while maintaining a safe environment for the business and customers. Utilizing various up selling techniques on focus products to increase sales overall. I have maintained the sale record for the company as a whole. Assisting management with trend research to help with digital marketing on multiple platforms. • Worked with marketing and sales teams to develop and execute promotional campaigns that increased brand awareness • Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives • High demand efficiency and organization with an emphasize in time management

Education

• Georgia Southern UniversityBachelors Degree, Applied Science in Business Marketing
• Meta CertifictionMarketing Science, Marketing Data Analytics

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