Shambhavi Singh

About

Hi! I'm a Marketing Analytics professional with a passion for transforming data into impactful business strategies. I specialize in uncovering insights that drive decision-making by turning raw numbers into compelling narratives. For me, working with data is like solving a complex puzzle—each piece matters, but the true value emerges when everything connects to form the full picture. Throughout my academic and professional journey, I've honed expertise in predictive modeling, conversion optimization, and market segmentation, using tools like Google Analytics, SAS, Python, and R. My goal is to deliver data-driven solutions that make a tangible difference—whether by identifying trends, uncovering hidden patterns, or forecasting future outcomes. I thrive on the challenge of bringing data to life, using it to solve real-world business problems and inform strategic decisions.

Experience

• Digital Marketing Analyst · WinWin Labs2025-02-01 –
• Graduate Teaching Assistant- Marketing Analytics for Consulting · University of Maryland - Robert H. Smith School of Business2024-09-01 –

  • Graded marketing analytics memos with detailed feedback on advanced models like multinomial logit (MNL) and conjoint analysis. • Ensured students' analyses were precise and clear, enhancing their understanding of data-driven strategies. • Developed skills in data analysis, feedback delivery, and fostering student growth.

• Graduate Grader-Statistics for Information Science · College of Information (INFO), University of Maryland2024-08-01 – 2024-12-01

  Graded assignments and projects requiring proficiency in R programming and statistical tests, ensuring academic rigor and adherence to standards.

• Research And Development Intern · The Feminine Template2024-07-01 – 2024-08-01

  At a female-founded startup, The Feminine Template, focused on women's health and productivity, conducted in-depth research to align product offerings with customer needs. • Designed and implemented surveys to gather consumer insights, driving customized strategies that empowered women to excel at their work by leveraging insights from their unique cycles. • Developed consumer personas to refine product-market fit, ensuring the solutions addressed the core needs of the target audience. • Created a customer archetype quiz to enhance engagement and strengthen the brand’s positioning as a leader in women's productivity solutions.

• Marketing Intern · McWin Tech Ltd2023-05-01 – 2023-07-01
• Content Writing Intern · Youth India Foundation2023-02-01 – 2023-04-01

Education

• University of MarylandMaster's degree, Marketing Analytics
• University of DelhiBachelor's degree, Commerce (Honours)

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