Cynthia Gessell

About

I am a senior public relations consultant providing strategic counsel and hands-on leadership for cross-cultural, multifaceted communications programs. My experience spans pharmaceutical, biotech, and consumer product companies, as well as agency partners, supporting everything from product launches to issues management during high-stakes regulatory and operational moments. My core strengths include program development, project leadership, consumer and patient education, employee engagement, message training, media relations, and issues management. I am fluent in MLR and Veeva workflows and lead communications with rigor, precision, and speed, without losing sight of the audience and program objectives. Throughout my career, I have collaborated closely with patient advocacy organizations, internal stakeholders, agencies, industry leaders, and C-suite executives to deliver award-winning programs that advance both reputational and business objectives. My work spans oncology, epilepsy, Alzheimer’s disease, weight management, rare disease, women’s health, and over-the-counter products. My work has been recognized with multiple industry honors, including a Silver Anvil Award for the “Spot Her” endometrial cancer campaign. My passion is for tailoring strategies that spark important conversations about complex disease areas, elevate patient and healthcare professional understanding, and contribute to better health outcomes.

Experience

• Fractional Senior Communicator1996-01-01

  • Provide fractional senior-level consulting to agencies and healthcare organizations delivering executive communications support, program development/execution and team leadership. Selected achievements include: - Award-Winning Campaign Leadership: Developed and executed the Silver Anvil Award-winning “Spot Her” campaign exceeding metrics while raising critical awareness for endometrial cancer, especially among underserved at-risk populations. - Social Media Initiative Development: Oversaw the #ThisIsMBC campaign highlighting metastatic breast cancer (MBC) realities, achieving 6.2M impressions with organic growth on emerging platforms and securing partnership with national fashion designer for NY Fashion Week exposure. - Reputation Management: Protected brand reputation during product lifecycle for multiple pharmaceutical products including Halaven, Fycompa, Banzel, Belviq, Tagrisso and Imfinzi. - Regulatory Navigation: Managed MLR process for internal and external communications during regulatory milestones, data announcements and program launches, including Veeva system management. - Media Relations Strategy: Developed and executed targeted media campaigns for product milestones, unbranded disease awareness campaigns and nursing organizations, securing coverage in national news outlets and trade publications. - Internal Communications: Created experiential company-wide events to raise employee awareness and engagement, collaborating with C-suite executives, and advocacy organizations including: - Spearheaded Sanofi event to raise awareness about the benefits of e-business. - Teamed up with advocacy partners to hold internal endometrial cancer awareness events at Eisai to educate about the disease and “Spot Her” campaign.

• Senior Consultant · Spectrum Science2024-11-01 – 2025-06-01

  Served as a fractional communications consultant, stepping in for the Group Vice President during maternity leave to ensure strategic continuity and execution for high-priority unbranded rare disease awareness campaign.

• Senior Consultant · Eisai US2007-06-01 – 2023-11-01
• Consultant · Zeno Group2016-11-01 – 2018-01-01
• Communications Consultant · Janssen Therapeutics2011-09-01 – 2013-09-01
• Senior Consultant · American Journal of Nursing (AJN)2005-04-01 – 2007-04-01
• Senior Consultant · Roche2004-11-01 – 2005-11-01
• Consultant · HealthStar PR1999-03-01 – 2003-05-01
• Consultant · Sanofi2000-11-01 – 2002-11-01
• Consultant · Bristol Myers Squibb1997-03-01 – 1997-12-01

Education

• Moravian UniversityBachelor’s Degree

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