Kloe McAllister

About

Experienced photographer and content strategist with a passion for creating engaging content that drives results. With a background in digital marketing and a talent for storytelling, I've helped brands across various industries achieve their marketing goals. When I'm not working, you can find me at the theater & ballet or making memories with my friends!

Experience

• Social Strategist & Media Coordinator · Freelance01-01-2019 –

  Managed digital promotion for live events and performances; Directed, filmed, and edited highlight reels, cast takeovers, and cast photo shoots; Oversaw branding consistency across social platforms and print collateral; Assisted with casting, production, and event planning; Tracked, analyzed and reported weekly analytics and KPI to management; Pitch developed and produced short video content on TikTok resulting in a 200% increase in follower growth in six months; Collaborated with the marketing team to design organic and paid campaigns resulting in a 16% increase in sales; Created a viral media with 15m+ views, increasing brain awareness among targeted demographics.

• Administrative · The SDF Collective (Dance studios, Theaters)01-01-2019 –

  Scheduling registration and setup logistics for events and daily operations; Handled internal and external communications to ensure timely coordination across teams; Coordinated with staff and outside groups to maintain smooth workflows; Supported promotional efforts through marketing materials; Maintained an organized physical space to ensure functionality, cleanliness and presentation.

• Social Media Manager & Content Creator · Freelance01-01-2018 –

  Planned, created, and executed social media campaigns for businesses, theater productions, and dance studios; Captured and edited promotional content (photos, reels, behind-the-scenes footage); Increased client engagement by 40-75% across platforms; Managed scheduling and performance tracking using Meta Suite, Later, and native insights; Created visual branding kits and moodboards for campaigns; Created content across social channels, ensuring a cohesive online brand identity; Coordinate with PR and marketing team to identify content opportunities for paid collaborations.

Education

• Mount Hood Community CollegeCertifications in Digital Marketing & Content Strategy, Arts & Communications

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