Damian Mackowski

About

Hello, I'm Damian, a dedicated marketing professional with a strong background in the digital marketing industry. I specialize in devising effective digital strategies that drive growth through targeted campaigns on platforms like Facebook, Google Ads, and SEO optimization. With a knowledge for creating compelling marketing funnels and enhancing online visibility, I bring 5 years of experience in delivering measurable results and fostering brand engagement. Let's connect to discuss how I can contribute to your team's success!

Experience

• Marketing Manager For Big Optical Chain · Optikos04-01-2021 – 05-01-2024

  As the Marketing Manager for a large optical chain, I led the marketing team and managed all marketing activities. My primary focus was on developing effective strategies using channels like email, SMS, and push notifications. I specialized in running advertising campaigns on Facebook and Google, targeting various goals such as generating leads, increasing sales, driving website traffic, raising brand awareness, and engaging customers. A significant part of my role involved creating detailed marketing funnels. These funnels guided customers through the entire journey from top of the funnel to making a purchase, ensuring a smooth and persuasive experience at every stage. Additionally, I played a key role in managing the company's website, improving its visibility, design UI/UX and performance in search engines (SEO on page and off page). This included tasks such as acquiring quality backlinks, optimizing keywords, creating valuable new content. My experience in this position allowed me to develop expertise in multi-channel marketing and enhancing online presence through strategic SEO and advanced funnel strategies.

• Marketing and Social Media Management · Salto Restaurant02-01-2020 – 12-01-2020

  I led marketing and social media efforts. Utilizing platforms like Facebook, Instagram, and Twitter, I curated content, managed campaigns, and analyzed performance metrics to optimize reach and engagement.

• Marketing and Social Media Manager · Chi Resort01-01-2019 – 02-01-2020

  I focused on marketing and managing social media. I developed strategies to promote the resort and engage with guests online. Using platforms such as Facebook, Instagram, I created content, ran campaigns, and analyzed performance to enhance visibility and interaction.

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