Damiene Cain

About

Growth Marketing Specialist | 9+ Years Exp. | 10x Growth for SMBs Hey! I'm Damiene, a Growth Marketing Strategist helping brands scale profitably. Here to help you build a marketing strategy that maximizes your ad dollars. Based in Orange County, I specialize in performance marketing helping brands scale from six to eight figures with high-impact ad strategies. Over the past 9 years, I’ve launched and optimized 500+ paid campaigns across all the major platforms - Facebook, Instagram, Google, YouTube, Twitter, and LinkedIn. I love seeing my clients' businesses take off, whether local or international! 🚀 Some of my biggest wins: ✔ $15M+ managed annually in ad spend across multiple platforms ✔ 4.5x ROAS through strategic budget allocation, A/B testing & audience segmentation ✔ 30% reduction in CAC by refining targeting & leveraging high-converting creatives ✔ Record-breaking sales for 15+ store openings across the Midwest & South ✔ 900% average ROI for clients through optimized media buying Currently managing $22.5M+ in ad spend, demanding every dollar works harder. Ready to scale? Let’s talk!

Experience

• Growth Marketing Strategist · VITRO, Creative Advertising Agency2019

  Current Clients - * The Good Feet Store, America’s Arch Support Company * Yaamava Resort and Casino at San Manuel * TOYO Tires, The Official Tire Sponsor for UFC * MISS CALIFORNIA USA Organization + MORE Key Accomplishments: -Managed and optimized a $10M monthly marketing budget across digital channels, including Paid Search and Paid Social, increasing lead quality and ROAS by 3.7% -Collaborated on comprehensive platform strategies and SEO initiatives, driving targeted traffic online/in-store while enhancing brand visibility -Led conversion rate optimization efforts across digital platforms, improving lead capture and customer journey by 60% in 30 days through A/B testing and data-driven storytelling -Developed and executed 75+ lead generation campaigns, increasing qualified health leads by 121% through targeted paid search and social strategies, contributing to improved lead-to-customer conversion rates -Hired, trained, and mentored junior media buyers, increasing team efficiency and improving weekly reporting accuracy for stakeholders -Grew email subscribers by 212% YoY through opt-in pop-ups and segmented email flows, leveraging Salesforce + WordPress for optimized messaging and A/B testing -Implemented customer email segmentation strategies, increasing Average Order Value (AOV) by 24% through targeted campaigns to past purchasers and non-purchasers -Collaborated with design & creative teams to create compelling creatives for various web properties and social ad campaigns to generate leads -Maintained an agile and iterative approach to identify and leverage new growth opportunities, contributing to the overall success of marketing initiatives for both client and agency

• Director of Social Media + Marketing · College Football Dawgs01-01-2024 – 08-01-2024

  -Designed and implemented various social media strategies that align with CFB Dawgs’ goals, driving a 88% increase in online engagement within the first quarter -Secured 5 high-value sponsorships to anchor brand awareness and monetize digital content across multiple media and social platforms, resulting in a 73% rev. growth from partnerships - Collaborated closely with marketing, sales, and stakeholders to champion brand consistency across all platforms, contributing to a unified customer viewer experience. -Managed and optimized social media accounts’ design, introducing a fresh aesthetic that increased follower growth by 213% across key platforms (X & Meta) -Actively engaged with the community by responding to messages, monitoring reviews, and implementing feedback loops to improve audience satisfaction

• Digital Marketing Manager / 5-Month Contract · Royal Medical Centers12-01-2022 – 05-01-2023

  -Guided sales team in creating product specific ad sets optimizing for SEO traffic which elevated CTR by 90% in the first 44 days -Designed a UGC/Customer Lead Generation strategy that increased leads by 120% in my region by incorporating an ambassador program that paid current customers for every lead that converted -Performed competitor analysis, keyword research, and SERP analysis for inbound marketing blog efforts using Ahrefs to determine best practices and pivot direction for A/B testing -Allocated $1.5M Paid Search campaigns strategically across Google and Bing by understanding audience behavior; understanding target audience, determining where the audience spent most of their time and which channel drove the most conversions -Strategized media plan buildout which included managing multiple media teams, 3-prd party activations, & strict deadlines -Managed day to day digital analysis on campaign effectiveness and provided actionable results to CEO by weekly Zoom calls

• Dual Property Digital Marketing Coordinator · Hilton01-01-2017 – 03-01-2020

  -Managed, engaged and grew follower count by 103% using various social media tools and tactics like Sprout Social and Buffer, creating giveaways, discount codes driving brand engagement -Oversaw ad trafficking to outside agency for promotional material for hotel events and group sales targeting -Maintained and edited web presence across both properties optimizing for increased website traffic (eg, bookings) -Amplified brand website performance, resulting in a 44% increase MoM in conversion rates by refining SEO tactics to secure and maintain high search engine rankings -Elevated hotel rankings (from 12th and 15th to 3rd and 4th) on third-party review platforms through the establishment of a structured “5-star” review initiative which prompted guests to highlight their experience by mentioning front desk personnel for recognition

Education

• University of Colorado BoulderBachelor's Degree, Business Marketing

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