Damini Arora

About

With a Bachelor of Technology in Engineering from KJ Somaiya College of Engineering, I have built a dynamic career in digital marketing and sustainability. As the CEO of Meraki Digital India, I founded and scaled India's first Planet-Positive Marketing Agency, working with over 40 sustainable businesses. My previous roles include Search Engine Marketing Manager and Social Media Marketing Manager at White Rivers Media, where I managed campaigns for major brands like Sony and Aditya Birla. I also volunteered with Spiti Ecosphere and Indiahikes, focusing on sustainable tourism and climate change initiatives. Currently, I am expanding my expertise in personal finance with the 1% Club. My skills encompass marketing strategy, social media optimization, and performance marketing, all driven by a passion for impactful storytelling and sustainable practices.

Experience

• Chief Executive Officer · Meraki Digital India01-01-2021

  As a founder & Chief Executive Officer at Meraki Digital, I have had the privilege to scale India's first Planet-Positive Marketing Agency from running a one man show and doing the job of copywriter, graphic designer, and client servicing professional to now having a team of dedicated professionals in content, design, strategy, servicing and video. So far, we have liaised with over 40 sustainable businesses in clean technology, veganism, recycling, carbon footprint, and water management space. Since 2021, Meraki's been on a mission to get affordable, effective climate communication tools into the hands of impact entrepreneurs. Our mission to drive change through powerful storytelling. Services we offer: Marketing Strategy · Business Development · Social Media Marketing · Digital Marketing · Branding & Identity · Business Planning · Media Planning · Paid Social Media Advertising · Social Media Strategy · Social Media Optimization (SMO)

• Search Engine Marketing Manager · White Rivers Media01-01-2020 – 01-01-2021

  Liaised with a team of experts to run YouTube, Google & Meta Paid Campaigns for Sony, ZEE, Universal Studios, Viviana Mall, Irish House, Boult Audio, JK Shah Classes, SourcePro and more. During my time here, I managed everything from execution & optimisations to campaign monitoring and reporting to client servicing. Worked with 15+ brands as a part of the performance marketing team at White Rivers Media. During my time here, I took on the jobs of Media Planning & Media Buying for Google Ads & Meta Ads. YouTube Ad Campaigns, Meta Conversion Ads, Google Tag Management Specialist, Facebook & Google Pixel Setup. Skills built: Performance Marketing · Google Ads · Facebook Ads · YouTube ads · Search Engine Marketing (SEM)

• Social Media Marketing Manager · White Rivers Media01-01-2019 – 01-01-2020

  Lead teams as a Social Media Account Manager, and worked with brands like Copper Chimney, Aditya Birla, Schüco International, and more. During my time here, I handled a team of copywriters and graphic designers, and worked together to Ideate, Plan and Execute Social Media Campaigns, Influencer Campaigns. I single-handedly managed client communications for all the brands I was responsible for. My roles included client servicing, social media management and social media strategy. Skills built: Social Media Marketing · Social Media Strategy · Content Management · Client Servicing · Social Media Advertising

• Community Development Volunteer · Spiti Ecosphere10-01-2018 – 10-01-2018

  Leveraged sabbatical to champion responsible tourism with Spiticosphere (Top Social Enterprise, India). Led local initiatives & fundraising for Spiti's women, fostering sustainable practices to combat the looming waste crisis. Gained invaluable experience & broadened perspective.

• Climate Change Intern · Indiahikes08-01-2018 – 10-01-2018

  Volunteering with Green Trails happened right after I left my corporate job in the city. During my internship here, I adopted a small village at 15000 feet altitude, in Uttrakhand. My role required me to help this community manage their waste, educate the local children about waste management practices, the looming threat of climate crisis, and empower local women with enterprise skills.

Education

• KJ Somaiya College of Engineering, VidyaviharBachelor of Technology - BTech, Engineering
• 1% ClubPersonal Finance, Personal Finance

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