Gauri Walecha

About

I have been in the online branding industry for 6 years now, & have provided my marketing services to over a 100 brands in various marketing capacities. Having started my online branding journey with a personal blog 8 years ago (A blog that went on to reach 17,000 people within the first month of launch), I am determined to empower my clients with the techniques I have learned along the way.

Experience

• Branding & Marketing Consultant · Self-employed04-01-2019

  As a leading brand & marketing consultant, I optimize marketing funnels for high ROI, develop personal SOPs, and help clients resolve branding concerns, generating significant revenue.

• Luxury Brand Consultant & Business Advisor · The Rimore Store04-01-2024

  As Rimore's Luxury Brand Consultant & Business Advisor, I ensure brand alignment, diversify sales channels, monitor PR efforts, lead advertising teams, and prepare product launch funnels for this eco-conscious mid-luxury brand.

• Blogger · From The Quill12-01-2018

  With 18k+ lifetime visitors and 1.8k+ followers, my marketing journey began with this blog, marking the start of my career.

• Freelance Content Writer · SuperMark Agency (Now 'OutDo Agency')09-01-2019 – 12-01-2019

  Worked as a freelance writer with Supermark Agency, where my profile required me to write SEO optimized articles on various topics related to travel, lifestyle, technology, business, market analysis, etc.

• Editorial Intern · The Optimist Citizen06-01-2020 – 10-01-2020

  Worked as an intern at The Optimist Citizen- India’s first and only positive print newspaper. My profile required me to research relevant stories, interview the story subjects and write publishable articles for the same.

• Freelance Content Writer · Trivium Education Service (P) LTD.03-01-2020 – 12-01-2020

  Worked as a freelance topic writer(Physics) at Trivium Education Services (P) Ltd. My profile required me to research and write on the allocated Physics-related topics.

• Editorial Intern · The Optimist Citizen02-01-2021 – 03-01-2021

  Interned at The Optimist Citizen- India’s first and only positive print newspaper. My profile required me to research relevant stories, interview the story subjects and write publishable articles for the same.

• Digital Marketing Head · The Waleus Clinic01-01-2021 – 12-01-2021

  Was previously associated with The Waleus Clinic as a Digital Marketing Head. Key responsibilities include management of their Instagram handle and YouTube channel (More than 34,000 subscribers).

• Management Intern · CBRE12-01-2021 – 03-01-2022

  I worked as a Management Intern with CBRE India where my responsibilities included: Conducting HR Induction of new hire. Reporting to General Manager-HR & helping him with management tasks. Carrying out Internal branding exercises. Helping the General Manager-HR with the HR policy-making process. Co-ordinating with the design team for Internal branding activities.

• Freelance Content Writer · PinkVilla03-01-2023 – 05-01-2023

  With PinkVilla, I have worked on several fashion & beauty based articles for their affiliate marketing department.

• Brand and Startup Advisor · ProLegion08-01-2023 – 09-01-2024

  ProLegion is a B2B SaaS platform that helps IT vendors find new work opportunities & manage their clients & consultants. As ProLegion's Brand & Startup Advisor, I was responsible for the following aspects of their day-to-day operations: Ensuring Brand Alignment for their marketing efforts. Helping the brand diversify & expand its presence towards various sales channels & marketplaces. Monitoring the Sales efforts Leading the Advertising & marketing team Preparing funnels for product launches I was a part of ProLegion's journey since before their launch & as their Brand & Startup Advisor I have had the opportunity to help them build a coherent branded presence.

Education

• Guru Jambheshwar UniversityBachelor of Applied Science - BASc, Physics
• University of California, DavisThe Strategy of Content Marketing, Content Marketing
• InternshalaDigital Marketing, Digital Marketing

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