Dan Phillips

Dan Phillips

Head of Design | Omnichannel CX & Product Strategy | Transforming Legacy Systems into Market-Dominant Enterprise Platforms

20 yrs experience · Salt Lake City, UT · 10-20 hrs/week

About

I transform legacy enterprise software into market-dominant platforms through M&A integration and platform experience architecture, expertise that positioned two companies for major acquisitions and integrated $367M across 8 acquisitions at NICE. PROVEN TRACK RECORD Positioned 2 companies for strategic acquisition: AMIRSYS → Elsevier ($150M), inContact → NICE ($940M+) Pioneered CXone platform architecture that NICE acquired for $940M after two failed internal attempts to build similar capabilities Led M&A due diligence and integration of $367M+ across 8 acquisitions, contributing to $2.4B annual revenue with integrated suite driving 25% of total sales Achieved 95% enterprise client recovery rate through strategic tiger team leadership, preserving $30-50M in ARR Scaled design organizations from 3 to 30+ members across 5 global hubs, maintaining 100% on-time delivery through 7 acquisitions, CEO transitions, and global pandemic PLATFORM EXPERIENCE ARCHITECTURE I architect how acquired products operate as coherent systems—organizing capabilities, workflows, and interaction patterns so suites scale without fragmenting customer experience. This is experience-first, not technical architecture. Most design leaders haven't navigated this level of M&A complexity. I've done it 8 times at enterprise scale, serving as experience-led advisor to Corporate Development for capability assessments, integration risk analysis, and GTM enablement strategies. RECOGNITION & LEADERSHIP 4 consecutive years NICE Top Performer (top 3-5% company-wide) 6 Team Inspire Awards for GTM innovations 2024 #1 Global Mentor on ADPList (800+ sessions, 20+ countries) Built teams where 35% achieved Top Performer status (company-best metric) Team alumni now lead design at Amazon, Shopify, Cisco, Indeed, Podium, TikTok CURRENT FOCUS Strategic advisor to Fortune 500 design leaders at Amazon, Microsoft, Meta, and Adobe on M&A integration, organizational transformation, and design operations at scale. Actively seeking VP Product Design or Chief Design Officer roles where M&A integration, platform architecture, and strategic crisis leadership drive measurable business value.

Skills

Business OperationsBusiness StrategyCritical ThinkingDesign StrategyDigital StrategyProduct ManagementStrategic DesignStrategic PlanningStrategy & Business Development

Experience

  • Independent Design Strategy Consultant · TINqR2023-02-01 –

    Strategic advisor to Fortune 500 design leaders on M&A integration, organizational transformation, and positioning design as business-critical function. Currently advising while actively seeking VP/CDO opportunities. - Executive Advisory: Guide design leaders at Amazon, Microsoft, Meta, and Adobe on M&A integration strategy ($367M+ firsthand experience), scaling operations (3 to 30+), and positioning design strategically within executive decision-making. - Design Leadership Development: 2024 #1 Global Mentor on ADPList (800+ sessions, 20+ countries), coaching design leaders on frameworks proven at enterprise scale: M&A integration, platform architecture, crisis leadership, and team transformation.

  • Senior Director of User Experience (VP/CDO Capacity) · NICE2014-03-01 – 2023-03-01

    Pioneered CXone platform architecture that NICE acquired for $940M after two failed internal attempts. Post-acquisition, operated as Head of Design, scaling from 10 → 30+ globally, integrating $367M in acquisitions, driving platform to $2.4B annual revenue. - M&A Strategy ($367M, 8 acquisitions): Conducted due diligence for Corporate Development. Recommended 3 critical acquisitions, all successfully pursued. Integrated suite drove $600M in sales (25% of revenue), 2.5-3× CSAT increase. - Crisis Leadership: Led tiger teams for at-risk enterprise clients. 95% recovery rate, preserved $30-50M ARR, 40-50% CSAT improvement. - Platform & Scale: Led complete redesign with 25-30 designers, 25-28 PMs. 160% YoY sales growth, 300% customer growth, 70% retention increase, 9+ years market leadership. - Team Excellence: 35% Top Performer rate (company-best). Personal Top Performer 4 out of 6 years. 6 Team Inspire Awards. Alumni at Amazon, Shopify, Cisco, Indeed, Podium, TikTok.

  • Founder & Principal, Head of Strategy and Design · Moqsy2012-03-01 – 2014-03-01

    Head of Design (Consulting) Led the strategic redesign of a legacy call center platform, transitioning from voice-only to a full omnichannel foundation offering. Advised Board-level stakeholders on product vision and design-led digital transformation to modernize the firm’s market positioning. - Revenue & Market Leadership: Drove 300% revenue increase by transforming product from call center app to omnichannel platform. Introduced unified chat, email, and fax capabilities achieving 90th-percentile customer satisfaction. - Strategic Alignment & Design Systems: Led leadership strategy sessions and innovation workshops. Overhauled UI and design systems, establishing modernized UX excellence that served as foundation for $940M acquisition by inContact (NICE).

  • Director of User Experience and User Interface · Amirsys, Inc.2010-01-01 – 2012-01-01

    Led transformation of legacy print medical publications into enterprise-grade, searchable SaaS platform. Built UX organization from ground up, architected transition from print to digital, positioning company for strategic $150M acquisition by Elsevier. - AnatomyOne Platform Launch: Led design of first-of-its-kind desktop and mobile app revolutionizing anatomy education. Achieved 100% pre-sales to American Medical Schools, establishing AnatomyOne as mandatory curriculum component and critical asset in acquisition valuation. - Strategic Acquisition Integration: Consulted on PathIQ acquisition, redesigning workflows for digital procedural guide serving histology and pathology labs. Successfully migrated PathIQ into STATdx platform as native capability. - Digital Transformation: Transformed legacy print publications (STATdx, Rad Primer) into enterprise-searchable SaaS platform. Founded and scaled UX organization to 5 team members.

  • Founder, Head of Design · Skybend2009-01-01 – 2010-01-01

    Co-founded and scaled boutique software design and development agency specializing in custom e-commerce and SaaS products for enterprise healthcare clients. Bootstrapped to 8-year operation, successfully exited via acquisition by anchor client AMIRSYS. - Strategic Client Partnership: Served as primary design and development partner for AMIRSYS during their print-to-digital transformation (2+ years), establishing deep product knowledge that positioned me as natural integration leader post-acquisition. - Entrepreneurial Execution: Built sustainable consultancy serving Fortune 500 healthcare clients including AMIRSYS, Elsevier, and College of American Pathology.

Education

  • School of the Art Institute of ChicagoBFA, Interactive Design, New Technology and Usability, Visual Design

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