Daniel Cronin

About

Driven Sales & Strategy Analyst with a knack for turning data into decisions, I've empowered leadership at Gestamp North America with crucial economic insights and shaped financial strategy through savvy Power BI implementations. As a founder, I've navigated startup waters, connecting people with financial solutions and boosting client revenues significantly. My analytical acumen is matched by concrete results, like spearheading projects that skyrocketed profits by over 3400%. In the business of growth, I'm your go-to for turning numbers into narratives that drive success.

Experience

• Sales & Strategy Analyst · Gestamp North America Inc10-01-2022 – 01-01-2024

  • Created presentation material and provided global leadership with macroeconomic insights on the United States economy. • GDP, CPI, PCE, Fed Funds Rate, Commodities – Brent Oil, Crude Oil, Natural Gas Spot Rate, Nickel, Cobalt, Lithium Carbonate. • Reported and analyzed OEM production volumes for 93 vehicles across 10 OEMs within the NAFTA Division, offering insights into market trends and competitive positioning. • Led competitive intelligence research efforts for the North American Division, evaluating competitor technologies, capabilities, facility sizes (sq ft), customer bases, and other relevant factors. Developed a Power BI dashboard to visualize findings and presented insights to key leadership. • Initiated a project to monitor and report monthly sales, production, and inventory levels of vehicles in the company's portfolio, identifying potential risks and opportunities for production optimization. • I.E. Production Rate of Growth and Sales Rate of Growth • Responsible for Tracking all North American Capital Investment across all OEM’s Including Joint Venture Battery Plants: • 2022 - $39 Billion USD • 2023 - $43.4 Billion USD • Designed and implemented a Power BI dashboard to report monthly sales revenues for 10 production plants, detailing performance by OEM and 93 vehicle models, and provided comparative analysis against budget forecasts to enhance financial tracking and strategic decision-making.

• Founder · DPC Capital, LLC07-01-2019 – 12-01-2022

  - Led the design, development, and implementation of graphic, layout, and production communication materials, as well as marketing collateral. - Supervised the assessment of all graphic materials to ensure the quality and accuracy of designs. - Managed the efficient use of production project budgets ranging from $2,000 to $25,000. - Achieved a Year-Over-Year (YOY) net profit increase of 3422.01%. - Successfully acquired and was granted 2 trademarks from the United States Patent and Trademark Office. - Acquired 21 online domains in 3 high growth sectors over 12 months, delivering a return on investment of xxxx%. - Enhanced client gross revenue by 55% by providing unique technology insights, solutions, and automation tools.

• Mortgage Loan Originator · Rocket Mortgage01-01-2019 – 07-01-2019

  • NMLS: 1834905, licensed in 10 states. • Interview clients to understand their financial goals and assess their eligibility for mortgage loans. • Analyze credit reports, income documentation, and other financial information to determine loan feasibility. • Maintain compliance with all applicable laws, regulations, and company policies.

• Division Controller Intern · Mercedes-Benz Research & Development NA05-01-2017 – 08-01-2018

  • Executed quarterly billing through Basware financial software. • Planning & execution of capital budget of $1.3M – 2017 • Updated Facility Cost Center P&L ($2.1M USD) monthly and adjusted yearly forecasted spend. • Managed project structures and sales orders in SAP to ensure proper reporting and book keeping in accordance with GAAP and IFRS guidelines. • Improved liquidity forecasting of $200M international cash flow by calculating the average time it takes for cash receipts generated by billing activities.

• Division Controller Intern · Mercedes-Benz Research & Development NA06-01-2016 – 01-01-2017

  • Assisted with planning & execution of capital budget of $1.9M – 2016 • Monitored and reported KPIs, the cost of employee, depreciation, perks, training, and travel • Analyzed and reported the financial performance (actual vs. budget) of 57 Project’s totaling $39.53M • Assisted in billing sales orders (Q3 & Q4) of $20.8M • Reviewed cost center/project budget vs actual with senior leadership monthly, improved year-end variance by 11%

• Co-Founder · LendingRoutes, LLC.08-01-2020 – 05-01-2021

  • Co-founded a marketing lead-generation startup that connects people searching for home financing solutions with financial intermediaries. • Participated in all aspects of business development from market research and finance to operations and marketing • Lead Market Research and Development of core business strategy o Analyzed Google keyword search trends, finding that specific mortgage related keywords increased year-over-year 100% - 5000% o Analyzed the fiscal and monetary policies of the United States government – low bond yields and the first $1.9 Trillion stimulus resulting in a large number of Internet searches for home financing, settlement services and Insurance. • Researched and Acquired top-level Internet protocol domains.

Education

• Western Michigan UniversityBachelor, Finance

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