Daniel Lu

About

I provide design leadership for startups and brands. My tenure as Director of Design and Brand at Dottid from 2020 to 2023 saw me lead product design and brand strategy, mentor teams, and implement a comprehensive SaaS product. At CrateBind, I restructured the Design Team and directed high-priority accounts. My expertise spans product design, brand strategy, and team leadership.

Experience

• Founder, Head of Design · Studio Lu07-01-2019

  Design leadership for startups and brands

• Director of Design and Brand, Design Lead · Dottid04-01-2020 – 10-01-2023

  - Led product design and brand strategy in senior leadership for Proptech startup - Hired, directed and mentored both Product Design and Marketing Teams - Roadmapped, designed and implemented the entire SaaS product through 3+ iterations - Directed all marketing activations, events, conferences and campaigns - Wrote, produced and implemented all social media content, campaigns and ads - Spearheaded diversity initiatives across company - Directed, created and implemented company rebrand - Wrote, created and distributed Series-A Investor decks and collateral - Collaborated closely with Sales, CS, Product and Engineering departments to foster cohesion - Owned and managed external PR, marketing, brand and events teams - Built, led and implemented new Design System across product and engineering teams

• Senior Brand & Product Designer · CrateBind08-01-2021 – 12-01-2021

  - Led and strategized Design Team restructure: Transitioned scrum model to a hybrid UX/UI split to reduce redundancies with content team and speed up deliverables - Directed and spearheaded multiple high-priority accounts - Led, mentored and trained new Design Team - Collaborated closely with engineering teams and leadership - Owned and directed end-to-end brand and UI/UX for large brands and clients like Dude Perfect

Education

• The University of Texas at DallasBachelor of Arts - BA, Arts and Technology (Formerly Neuroscience)
• The University of Texas at DallasBachelor of Arts - BA, Arts and Technology
• The University of Texas at DallasBachelor of Arts (B.A.), Art & Technology
• The University of Texas at DallasBachelor of Arts (B.A.), Art & Technology

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