Danielle Klassen

About

Danielle Klassen is a seasoned marketing leader with deep experience in growth marketing, content marketing, public relations, and brand management. With 10+ years experience in tech, she’s helped dozens of startups win customer logos, raise VC funding, and increase growth velocity. As a Fractional Marketing Leader, Danielle works with purpose-driven founders and non-profits. Her previous roles include Director of Marketing at Klir, where she led a thought leadership campaign that resulted in a $16M Series A investment. Danielle has also held key positions at CI Financial, Bench Accounting and MaRS Discovery District, driving significant brand awareness.

Experience

• Fractional Marketing / fCMO · Danielle Klassen Consulting07-01-2023

  I develop and execute content marketing strategies for high-growth tech companies & purpose-driven non-profits. Articles I've written on behalf of leading North American executives have appeared in publications such as Fast Company, Globe & Mail, and the Toronto Star, while others have gone viral on LinkedIn (3k+ reactions).

• Director Of Marketing · Klir03-01-2021 – 07-01-2023

  Build, manage and oversee the brand including positioning, content, design, events, web presence & more. Led instrumental thought leadership campaign to support $16M Series A venture capital investment raise (led by Insight Partners). Joined company as 12, we're now 50 strong and counting!

• Senior Communications Manager · CI Financial06-01-2019 – 03-01-2021

  Increased visibility for the firm via earned media & PR. Lead and oversaw all content marketing, social media, PR, crisis communications, and client communication for the firm. Increased organic traffic to blog by +250% YoY. Provided copywriting & editing for various marketing initiatives including blog, email marketing, monthly client newsletter, social ads, podcast ads & web copy. Notable coverage in NBC, Globe & Mail, Toronto Star, Yahoo Finance, Canadian Press, Global News, CTV, Advisor, Wealth Professional, Investment Executive, and more. Published op-eds in Globe & Mail, Canadian Business Quarterly. Spearheaded the firm's first influencer marketing campaign.

• Content and Public Relations Manager · Bench Accounting07-01-2018 – 04-01-2019

  Developed high-impact creative campaigns, reports, blogs, social content, op-eds, and secured media coverage to increase brand awareness. Spearheaded a feature branded series interviewing the founders of lululemon, ClassPass, Herschel, Vega, 1-800-Got-Junk, driving significant inbound web traffic and full funnel conversions. Secured notable coverage in CNN, Fortune, Inc, Business Insider, Mic, Globe and Mail and more.

• Media Relations Manager · MaRS Discovery District02-01-2016 – 06-01-2018

  Lead content and earned media campaigns to effectively establish and solidify the Toronto tech hub's reputation as a global destination for the world's top tech talent and venture capital, and the epicentre of Canadian innovation. Supported dozens of high-growth tech companies such as Ritual, Wealthsimple & League, producing high-engagement via social media, video and blog content, earned media coverage, and stakeholder events. Brokered syndication agreements with outlets such as Entrepreneur Magazine and the National Post to share video and editorial content on behalf of MaRS and the startups it supports. Launched the firm's first North America wide press campaign with notable coverage in New York Times, Wall Street Journal, Washington Post, The Atlantic, Time Magazine, Fortune, Forbes, NPR, Politico, Fast Company, Axios, CBC The National, Globe & Mail, Toronto Star, Canadian Business, and more. Drove +$2M annual ad value equivalency for MaRS startups.

Education

• Growclass
• Carleton UniversityBachelor of Journalism, High Honours
• Digital Marketing InstituteCertified Digital Marketer

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