Katie Perry

About

With a Bachelor of Arts from the University of Notre Dame, I am a seasoned marketing strategist specializing in both B2C and B2B sectors. Currently, I serve as the Fractional Head of Marketing at Ursa Major Media, where I partner with startups and enterprise brands like Dunkin Donuts and ABInBev to accelerate their marketing efforts. My role involves strategic advisory, consulting, and embedded resource structures. Additionally, I lead marketing initiatives at Stakeholder Labs and advise on marketing strategies for The Cashmere Fund, a pioneering venture capital firm. My experience extends to outreach initiatives at the Center for Retail Investors & Corporate Inclusion, focusing on promoting corporate responsibility. Previously, I was the GM of B2B Sales & Partnership Strategy at Public.com, where I drove business growth through strategic partnerships. My diverse experience equips me to deliver impactful marketing solutions across various industries.

Experience

• Fractional Head of Marketing / Marketing & Commercial Strategy · Ursa Major Media12-01-2023

  Partner with startups to enterprise brands (B2C/B2B) that need a senior strategic marketer to accelerate their efforts. Brand experience includes: Public, Dentsu, Dunkin Donuts, and ABInBev. Services encompass both thinking and doing (ideas + implementation), and span advisor (lite), consulting (medium), and fractional (embedded resource) structures.

• Head of Marketing (Fractional) · Stakeholder Labs01-01-2024

  Responsible for leading marketing strategies and initiatives to drive growth and engagement.

• Marketing Advisor · The Cashmere Fund12-01-2024

  Cashmere is a first-of-its-kind venture capital fund that is leveraging influence to create opportunity and value. Founded by leaders and believers in the power of influence, we are giving you an innovative way to invest your money in an asset class that was largely unavailable to retail investors.

• Outreach Fellow · Center for Retail Investors & Corporate Inclusion10-01-2024

  Focused on outreach initiatives to promote retail investor inclusion and corporate responsibility.

• GM, B2B Sales & Partnership Strategy · Public.com01-01-2022 – 12-01-2023

  Led B2B sales and partnership strategies to enhance business growth and collaboration.

Education

• University of Notre DameBachelor of Arts, College of Arts & Letters

Similar talent on Pangea

Katie M.Marketing Consultant | Fractional Marketing Strategist & Brand Growth SpecialistMinneapolis, MNMarlena S.Experienced Fractional CMO | Marketing LeaderBristol, RI 02809Darren V.Fractional Marketing SpecialistAmy D.Fractional CMO | Marketing StrategistAlbuquerque, NM