Lindsey Bast

About

I’m a Growth Marketer & Digital Strategist with 17+ years of experience helping entrepreneurs and conscious brands grow with purpose, clarity, and measurable results. I combine data-driven strategy with intuitive storytelling to design funnels, launch plans, and paid media systems that convert curiosity into trust - and trust into consistent growth. My experience spans info products, online courses, book and documentary launches, coaching programs, e-commerce, and membership platforms. I help founders bridge the gap between creative vision and business performance. Whether it’s scaling ad campaigns, optimizing customer journeys, or mapping full go-to-market systems, I bring a holistic approach that blends performance and purpose. Skilled in: Strategic Marketing & Campaign Development • Paid Advertising, Pay-Per-Click • Digital Marketing & Integrated Marketing • Email Marketing & Conversion-Based Copywriting • Business Development & Account Management • Budgeting, Forecasting & Marketing Analysis • Conversion Rate Optimization • User Experience Design

Experience

• Growth Marketer, Digital Strategist & Paid Media Buyer · Lindsey Bast Digital Marketing11-01-2020

  Founder and lead consultant partnering with purpose-driven entrepreneurs and creative brands to design and execute strategic marketing systems that fuel both growth and authenticity. My focus is on helping clients translate big ideas into measurable results through data-informed strategy, conversion-focused storytelling, and brand alignment. Key Highlights: • Developed and launched multi-channel marketing strategies for documentaries, book launches, online courses, high-ticket coaching programs, memberships, subscription models and ecommerce products. • Built go-to-market systems and optimized funnels that achieved 2.0–40.0+ ROAS across Meta, Google, and YouTube campaigns. • Provided fractional strategic consulting on pricing, positioning, offer architecture, and launch sequencing. • Crafted high-conversion messaging, ad creative, and automation flows that improved lead-to-sale conversion rates • Supported founders and marketing teams in building sustainable, values-driven growth models that balance revenue with meaningful brand experience.

• Senior Digital Strategist & Media Buyer · No Typical Moments11-01-2020

  Serving as a Fractional CMO and Senior Growth Strategist for Tier-1 clients in the online education and impact-driven brand space. I lead high-impact campaign planning and execution across multi-channel ecosystems—balancing strategic vision with tactical implementation to drive 6- and 7-figure launch outcomes. Key Contributions: • Spearheaded full go-to-market strategies encompassing financial modeling, funnel architecture, paid media, and customer journey design. • Managed and mentored a team of five Media Buyers, establishing systems for performance tracking, creative testing, and campaign scalability. • Partnered with founders and executive teams to align brand positioning, messaging, and revenue goals with sustainable marketing operations. • Oversaw cross-functional collaboration between creative, analytics, and operations teams to ensure cohesive brand execution and measurable ROI. • Led competitive research, creative direction, and conversion rate optimization across high-growth accounts with global reach.

• Co-Founder · Ceaser & Bast01-01-2017 – 11-01-2020

  Co-founded a boutique digital marketing agency specializing in Facebook™ and Instagram™ advertising, funnel strategy, and conversion optimization for purpose-driven entrepreneurs and online educators. Focused on delivering personalized, data-backed solutions that helped clients scale their impact and revenue with integrity. Key Highlights: • Designed and managed multi-platform advertising strategies generating positive ROI across launches and evergreen campaigns. • Developed custom funnel frameworks integrating lead magnets, nurture sequences, and automated upsells for consistent revenue growth. • Consulted on offer positioning, pricing, and customer experience to strengthen retention and lifetime value. • Led client acquisition, team operations, and creative direction for all accounts. • Grew the agency entirely through word-of-mouth and client referrals by focusing on authentic relationships and measurable outcomes.

• Product Manager - Research · Above Security (Previously Seccuris Inc.)02-01-2012 – 09-01-2016

  Led the user experience and research strategy for cloud-based cybersecurity platforms, including ArkAngel 6 and OneStone. Partnered with R&D, Delivery, and Marketing to design data-driven products that met client needs and market demand within the global information security sector. Key Achievements: • Directed stakeholder and user research to define functional requirements and UX standards for enterprise software solutions. • Oversaw product development from concept to commercial release, translating research insights into actionable design and development priorities. • Analyzed customer demographics, preferences, and buying habits to identify new market opportunities and inform service innovation. • Managed cross-departmental collaboration between Labs, Enterprise Support, and Product teams to ensure seamless product delivery and quality assurance. • Measured and reported on customer satisfaction, adoption, and retention to guide post-launch improvements. Other roles held: - Manager, Labs & Enterprise Software Support - Business Solution Specialist - Interaction & Usability

Education

• University of Western OntarioBachelor of Arts, Media, Information, Technoculture
• University of Western OntarioDiploma, Writing

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