Dаriа Nikitinа

About

With a robust educational foundation, including a Master of Arts with Distinction from The University of Sunderland and a Master of Fine Arts from Stroganov Moscow State University of Arts and Industry, I have honed my skills in UX/UI design through various roles. Currently, as a Product Designer at HUMAN Protocol Foundation, I lead design initiatives, collaborating with engineers to bring innovative concepts to life. My previous experience includes a pivotal role at Juno Journey, where I enhanced user engagement through strategic redesigns. At Convergent Media Group, I contributed to the digital presence of over 20 global brands. As a freelance UX/UI designer, I supported digital launches for renowned brands like Lancôme and P&G. Earlier, as Lead Graphic Designer at ROZTEKH LLC, I spearheaded creative campaigns for a major retail brand. My career is marked by a commitment to user-centered design and impactful digital solutions.

Experience

• Senior Product Designer · HUMAN Protocol Foundation08-01-2023

  As the first product designer to join a team of strong engineers and developers at Web3 Protocol, I am responsible for bringing team concepts to life. Key contributions include designing and testing a data annotation app MVP, collaborating with an external development team, designing a high-load dashboard, pioneering user research and usability testing, optimizing layout creation, problem deconstruction, and creating deliverables such as user story maps, prototypes, layouts, and PRDs. Worked with analytics, generated reports, and presented findings to the team and stakeholders.

• UX/UI Designer · Juno Journey11-01-2022 – 06-01-2023

  Juno Journey is a highly ranked EdTech Israeli startup, with its main product being a personalized employee development platform. During my time at Juno, I was involved in two major projects: the redesign of the user profile and the content catalog page. Redesigned all pages and content of personal user profile to increase user engagement, contributed to content catalog redesign, collaborated with cross-functional teams, developed wireframes, user journeys, and prototypes using Figma, conducted CS interviews, participated in user research, and performed competitive analysis.

• Web User Interface Designer · Convergent Media Group02-01-2018 – 08-01-2022

  Worked as a mid-level UX/UI and Web Designer at a digital in-house agency with 20 years of market experience. Designed for over 20 global brands, contributed to the 0 to 1 launch of a web platform, redesigned 3 websites to enhance HR brand engagement, delivered digital assets for international companies, and adhered to strict guidelines for projects within the dark market.

• UX/UI Designer · Freelance01-01-2018 – 01-01-2020

  Contributed as a UX/UI designer within external teams to the launch of digital products such as websites, landing pages, and digital support for physical FMCG product launches. Participated in projects for global brands in the local market, including Lancôme, Mars, and P&G, resulting in successful digital launches by enhancing visitor engagement and user interaction metrics.

• Lead Graphic Designer · ROZTEKH LLC01-01-2017 – 01-01-2018

  As a Lead Graphic Designer, oversaw creative efforts at the largest women's underwear company with 80+ stores in the local market. Collaborated with the Creative Director to design seasonal advertising campaigns, developed creative concepts and designs for marketing collateral, reduced campaign layout preparation time, maintained brand consistency, provided mentorship to junior designers, and coordinated with external partners to ensure quality standards.

Education

• The University of SunderlandMaster of Arts - MA with Distinction
• British Higher School of Art and DesignUX/UI Course, UX/UI
• Stroganov Moscow State University of Arts and IndustryMaster of Fine Arts - MFA

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