Darshi Shah

About

As a passionate UX Designer and Researcher with a background in Counseling Psychology, I blend empathy, creativity, and data-driven insights to create user-centered solutions. Currently pursuing a Master’s in Human-Computer Interaction at Georgia Tech, I have a strong foundation in both the design and research aspects of user experience, with a particular interest in mental health and accessibility. My experience spans a variety of projects, from co-leading a sponsored project at Hinge Health, where I designed features to address menstrual pain’s impact on mental health, to conducting research on WorldCat.org to improve user retention and streamline search functions. At the American Foundation for the Blind, I focused on improving accessibility and user flows for a learning portal, while at Pugmarker Solutions, I combined market research and design to enhance apps for diverse users. Beyond UX, my academic journey in Counseling Psychology has deepened my understanding of human behavior, which I bring to every project. Whether through user interviews, longitudinal studies, or competitive analysis, I aim to design experiences that truly resonate with users and meet their needs. I have also enjoyed mentoring and supporting others in my previous role as a Graduate Teaching Assistant, where I helped graduate students navigate real-world industry projects. Driven by the belief that great design can improve lives at a large scale, I’m always looking for new opportunities to apply my skills, learn from others, and create meaningful user experiences.

Experience

• AI Product Designer · Georgia Tech Financial Services Innovation Lab2025-06-01 –

  Leveraged vibe coding to design an AI-powered dashboard that enables banks and credit unions to inform their pricing strategies by comparing rates of deposit products across financial institutions. Conducted in-depth research on how small banks and credit unions monitor competitors in a rapidly evolving fintech landscape, identifying existing strategies, tools, and gaps in adapting to innovation.

• Media team Co-lead for LinkedIn · Georgia Institute of Technology2024-08-01 – 2025-05-01

  Managing the official LinkedIn presence for the MS HCI program. Planning and creating weekly posts to enhance audience engagement.

• Graduate Research Assistant - SocWeb Lab, Georgia Tech · Georgia Institute of Technology2023-09-01 – 2025-05-01

  Developed research strategy, designed surveys, and conducted a longitudinal study on perceptions of opioid use disorder (OUD). Analyzed quantitative and qualitative data and moderated 6 focus groups to identify generative AI risks in public health.

• Graduate Teaching Assistant - Psychological Research Methods for HCI · Georgia Institute of Technology2024-08-01 – 2024-12-01

  Assisted Dr. Carrie Bruce by managing 12 graduate students on semester-long industry projects, providing feedback and direction. Delivered lectures on task analysis and focus groups, facilitated hands-on class activities, and supported course administration, including grading and overall course management.

• UX and Accessibility Intern · American Foundation for the Blind2024-05-01 – 2024-08-01

  Conducted competitive analysis, created user flows and personas for AFB Talent Lab's subscription-based learning portal. Performed accessibility testing on B2C products and recommended WCAG-compliant improvements.

• User Experience Designer · Pugmarker Solutions2023-03-01 – 2023-06-01

  Led market research and competitive analysis for an actors' app, designing a responsive website and mobile app pitched to a renowned director. Revamped a restaurant app with gamification to boost engagement and profits. Enhanced UX through iterative improvements guided by user feedback.

• Student Intern · Chaitanya Institute for Mental Health2018-11-01 – 2019-11-01
• Intern · TalentSphere - Centre For Counselling And Education , Pune2018-12-01 – 2019-01-01

Education

• Georgia Institute of TechnologyMS in Human Computer Interaction, Human Computer Interaction
• Savitribai Phule Pune UniversityMaster of Arts, Counselling Psychology
• Savitribai Phule Pune UniversityBachelor of Arts - BA, Psychology

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