David A. Kaaungwa

About

Turn your brand into a growth engine that shortens trials, closes deals, and scales with your product. A B2B SaaS founder once told me: “We get loads of sign-ups, but nobody seems to buy.” He’d doubled marketing spend, rewritten CTAs, and still watched trial accounts ghost the product after two weeks. Sound familiar? That’s the trap: noisy product, unclear promise, and proof buried where buyers don’t look. Hey there! Your go-to brand strategist & designer here. I help growth-stage B2B SaaS founders fix that exact problem. I build strategic, story-driven brands using 3P Conversion Architecture — Position → Proof → Product moment, the sequencing that turns trials into customers. That means your positioning is instantly clear, your proof shows up where buyers expect it, and your product guides users to one obvious moment that justifies paying. How I work (no fluff, no cookie-cutter): ⭐Strategic, story-driven brands: Story-first brand work that becomes the backbone of your hero, onboarding, and demo narrative. ⭐ Conversion-first design and copy fixes you can ship without engineering sprints. Most wins aren’t new features — they’re clearer promises, smarter onboarding flows, and obvious proof. ⭐ ROI-first framework: Design decisions are judged by impact: trial to paid, activation time, demo-to-close. If it doesn’t move a metric, we don’t ship it. Who this is for: growth-focused B2B SaaS founders who want faster trial to paid velocity and healthier pricing, without tying up engineering. Ready to turn trials into paying customers? Let’s chat and make your brand the conversion engine that accelerates trial to paid — no heavy dev, no discounting.

Experience

• Founder · Dave Made It2024-07-01 –
• Brand Strategist & Designer · Upwork2021-06-01 –
• Brand Designer & Logo Designer · I-Tech Platform Ltd2024-02-01 – 2024-05-01
• Graphic Designer · GAOTek Inc.2024-01-01 – 2024-04-01

Education

• Federal University of Technology MinnaBachelor's degree, Mathematics

Similar talent on Pangea

Affiong E.Elevating Startups to Thriving Brands | Cultivating Industry Leaders | Strategic Branding Expert & Visionary Product DesignerLagos, NigeriaImmanuel A.Building Brands That Sell & Systems That Scale | AI, No-Code Automation & High-Impact Positioning for Growth-Driven Businesses & ExpertsJohn P.Brand Strategist helping early-stage startups turn ideas into clear, market-ready brandsAlbuquerque, NMJoshua J.Senior UX/UI Designer | Product & Brand Systems for SaaS, AI, and B2B (10+ Years)Vancouver, BC