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John Primaveri

John Primaveri

Brand Strategist helping early-stage startups turn ideas into clear, market-ready brands

10 yrs experience · Albuquerque, NM · 10-20 hrs/week

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About

I help startups clarify what they do and how to communicate it so customers instantly understand the value. With a background in marketing, brand strategy, and customer experience, I enjoy working with founders turning early ideas into focused, market-ready brands. My work centers on positioning, messaging, and identity systems that support growth. I’m especially interested in emerging tech and early-stage companies building something new.

Skills

Brand DevelopmentBrand StrategyGo-to-market StrategyMarket ResearchMessaging Strategy

Experience

  • Sales & Operations · Apple09-01-2021

    Worked in high-volume customer and operational environments focused on understanding customer needs, problem solving, and delivering consistent experience outcomes. Developed strong insight into buyer behavior, communication clarity, and translating complex products into simple value propositions.

  • Founder & Marketing Director · Simplicity Marketing LLC06-01-2023

    Founded and led a marketing consultancy supporting small businesses and startups with brand positioning, messaging strategy, and digital growth initiatives. Worked directly with clients to clarify market positioning, improve customer communication, and develop practical marketing strategies aligned with business goals.

  • Marketing Researcher · Ad House Advertising05-01-2019 – 08-01-2019

    Supported digital marketing campaigns through performance analysis, audience research, and competitive insights across multiple client accounts. Contributed to reporting and optimization efforts that improved targeting accuracy and campaign effectiveness at scale. Exposure to multi-client agency workflows strengthened analytical and market research capabilities.

Education

  • UNM Anderson School of ManagementMaster of Business Administration - MBA, Marketing, Analytics, & Product Strategy
  • UNM Anderson School of ManagementBachelor of Business Administration - BBA, Marketing Management

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