David Ades

About

David has over ten years of marketing, strategy, and business development experience across consumer, media, technology, and services sectors. He has extensive experience assisting entrepreneurs at all stages, most recently as an independent consultant, with projects in sectors including Software & Technology, Business & Professional Services, Consumer, Footwear & Apparel, Food & Beverage, Healthcare, Lifestyle & Wellness, Renewable Energy & Sustainability, Social Impact, and Entertainment & The Arts. David is skilled in Marketing Strategy & Planning, Strategic Frameworks, Go-To-Market, Positioning, Roadmap Planning, Segmentation, Sales Enablement, Strategic Partnerships, Marketing Research, Insights, Innovation, Ideation, Product Development, Messaging, Copywriting, Collateral Development, Content Marketing, Growth Marketing, Digital Strategy & Projects, Website Development, UI | UX, Customer Acquisition, Loyalty & Rewards, Guerrilla Marketing, Events Promotion & Management, Financial Modeling, Analysis & Valuation, Pricing Strategy, Brand Strategy, PR, Creative Briefs, Story & Content Development & Evaluation, Creative Pitches. In recent engagements he has led early-stage go-to-market efforts for startups, built and scaled marketing functions, and partnered with sales, product, and customer success teams to drive revenue growth.

Experience

• Independent Consultant · Marketing, Strategy & Business Development Consultant01-01-2015 –

  Marketing, strategy and business development consulting for startups and small businesses across technology, consumer, media and services sectors.

• Senior Manager, Vertical Marketing · TriNet01-01-2014 – 02-01-2015

  Marketing strategy, research, planning, positioning, messaging, sales enablement and collateral development for target customer segments.

• VP of Marketing · Ambrose05-01-2010 – 12-01-2013

  Marketing strategy, positioning & planning; go-to-market, competitive analysis, market research and digital initiatives.

• Marketing Manager, Customer Acquisition · Saks Fifth Avenue01-01-2007 – 01-01-2008

  Key strategic role for direct and eCommerce division of Saks Fifth Avenue covering customer acquisition, new media, partnerships and affiliates business development, PR & events, and internal consulting across all merchandise categories and special projects. Strategic Marketing Planning, Roadmap Planning, Multi-Channel Promotions, Seasonal & Holiday Promotions, Online and In Store Events & PR, Co-Branding, Creative Briefs, Copy, User Experience, New Media, User Generated Content, Online Auction, Technology, Service & Site Enhancements, Retail & eCommerce Metrics, Testing, Analysis & Reporting, Analytics, Competitive Pricing, Loyalty & Rewards Programs, Customer Service Strategy

• CIBC World Markets · Associate01-01-2005 – 10-01-2005

  Equity Research covering specialty retail sector softlines. Focused on major luxury, lifestyle, eCommerce, kids and teens brands. Associate supporting two Senior Analysts covering 25+ small to large cap companies. Consumer Retail Sector Research & Analyses, Primary & Secondary Market Research, Trend Reporting, Trend Data / Retail Comps / Metric Analysis, Financial Modeling, Valuation

• Seiff Ventures · Consultant01-01-2004 – 12-01-2004

  Assisted senior management in evaluating feasibility of establishing new e-commerce, consumer, lifestyle, retail, technology ventures. Conducted industry research and developed competitive positioning analyses. Built financial models for strategic planning, valuation and fund-raising purposes

• Marketing & Business Development Assistant · Leading Media Agencies01-01-1998 – 09-01-2001

  Evaluated strategic profitability of media projects for client representation to develop new filmed entertainment content. Wrote coverage for A-List talent, reviewed contracts, and provided content deal recommendations and facilitated negotiations with major media companies, studios and networks for major studio and independent projects. Cultivated relationships across studio executives, production teams and talent; mentored staff in deal negotiations.

Education

• Columbia Business SchoolMBA, Marketing & Finance
• NYU Stern School of BusinessBS, Marketing & Finance
• Trinity School, New York, NY

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