David Olaya

About

I’m a Media Buyer with experience managing $700,000 in ad spend across platforms like Meta Ads, TikTok Ads, and Display & Video 360. I’ve worked on impactful campaigns, including leading projects for the Presidency of Ecuador, achieving over 700 million impressions. With a background in International Business, I combine strategy and data-driven insights to optimize performance and deliver results. Let’s connect!

Experience

• Media Buyer · Tredia Media Solutions01-01-2024 – 01-01-2025

  As the principal Media Buyer for the team, I was responsible for managing accounts with the highest budgets. Over the course of the year, I handled approximately $700,000 across various platforms, focusing primarily on Meta Ads and programmatic advertising through Display & Video 360. Additionally, I managed campaigns on TikTok Ads, Taboola Ads, X Ads, and other DSPs such as Zeta. Key responsibilities and highlights include: Managed the Presidency of Ecuador account, achieving over 600 million impressions on Meta Ads throughout the year. Oversaw the full process of campaign setup, monitoring, optimization, and reporting to ensure performance and client satisfaction. Successfully generated leads for scholarship campaigns and influencer attraction programs for brands. This experience strengthened my ability to handle high-pressure accounts, manage substantial budgets, and deliver measurable results for diverse clients.

• Account Management Intern · Tredia Media Solutions08-01-2023 – 12-01-2023

  As an Account Management Intern, my role involved activating and optimizing campaigns across various traffic sources, generating daily and monthly investment reports, developing bid strategies, and conducting performance monitoring. This experience allowed me to contribute to campaign effectiveness and gain hands-on expertise in optimizing advertising performance. Primary activities include: Scouting for Affiliate Marketing campaign opportunities Campaign monitoring and optimization Lead generation Reporting Key highlights include: Process optimizations with lasting impact High level of engagement in the team, achieving revenue growth of over 150% within four months.

Education

• Universidad Espíritu SantoBachelor in International Negotiations, International Negotiations

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