Angelica Parra

About

Digital Marketing Specialist with 4 Years of Hands-On Experience, I’m a passionate Digital Marketer with 4 years of experience building and executing high-impact campaigns across content creation, social media, paid media, and performance analysis. What sets me apart is my ability to transform strategic ideas into measurable results — from boosting brand visibility to optimizing budgets and ROAS in data-driven environments. I specialize in managing content creation, strategies campaigns and paid media across platforms like DV360, Meta, and LinkedIn, with a sharp analytical eye using tools like Sprinklr and Hootsuite. Whether it’s crafting compelling content, launching multichannel campaigns, or refining performance through insights, I bring a blend of creativity and precision to every project.

Experience

• Latam Marketing Social Media Expert · Vertiv08-01-2024 – 04-01-2025

  As a Latam Marketing Social Media Expert, likely responsible for managing and optimizing social media strategies across Latin American markets, enhancing brand presence, and engaging with the target audience.

• Analista de Mercadeo, Asesor comercial · Autogermana06-01-2017 – 08-01-2023

  As an Analista de Mercadeo, responsible for gathering, analyzing, and evaluating data related to the brand’s paid media, creating content grids on social media, and improving campaign performance using tools like DV360, Meta, and HubSpot. Prepared detailed reports on digital performance, conducted A/B testing, managed budgets, and conducted market research for strategic insights. As an Asesor comercial, likely involved in sales and customer relationship management, contributing to the company's revenue growth.

Education

• Corporación Universitaria UNITECDiplomado E-commerce y posicionamiento en la web, Empresa, gestión, marketing y disciplinas afines
• Corporación Universitaria UNITECAdministracion de empresas turisticas y hoteleras
• Fundacion Universitaria San MateoTecnologo, Diseño gráfico

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