Deepak Vaidya

Deepak Vaidya

Crafting End-to-End Experiences | Design Engineer | UX / CX and Service Designs

15 yrs experience · New Delhi, Delhi · <10 hrs/week

About

Senior Design and strategy professional with hands-on experience in creating superior products. Worked for Fortune 500 companies and startups across multiple industries. Specializes in product design and development, UX research, and team management. Experienced in translating business requirements into desirable products across various devices. Extensive experience in UX design, marketing, brand strategy, user research, and product management. Adept at working with cross-functional teams to understand customer needs and deliver innovative solutions. Recent experience includes working with startups to define and develop MVPs for market entry.

Skills

DesignDesign ThinkingFigmaGraphic UIMobile DesignProduct DesignResearchUI/UX DesignUsability TestingUser Interface DesignUser PersonasWireframing

Experience

  • Sr product designer · AuthBridge

    • Feature Identification: Identified opportunities for features across omnichannel domains to enhance customer experience. • Collaboration and Research: Worked with research teams to develop design hypotheses through provocations and prototypes. • Advanced Technologies: Leveraged AI, machine learning, and emerging technologies to develop solutions for complex problems. • Ideation and Brainstorming: Led sessions to translate insights into tangible ideas. • UX Design: Generated UX flows, journey maps, and information architecture for complex processes. • Prototyping: Created prototypes to convey and evaluate concepts with stakeholders. • Industry Trends and Guidance: Provided guidance on industry trends in emerging technologies, AI, and robotics. • Project Management: Collaborated with project managers to ensure timely delivery of outputs.

  • Lead Product Design and Strategy · IBO (Ebo Mart Private Limited)2021-05-01 – 2022-09-01

    Startup disrupting the Home building industry. Led product and design, enabling industry firsts with instant Bulk pricing, online service booking, and a digital home inventory.

  • User Experience Lead · HealthKart2018-01-01 – 2021-04-01

    Led UX research, strategy, and design for a large-scale responsive redesign of Healthkart MuscleBlaze, and Truebasics. Played a key role in defining features, functionality, and experience of all site enhancement projects.

  • Senior UX Architect · HealthKart2019-01-01 – 2020-09-01
  • Manager : Product Design & Marketing · Ameyo2016-06-01 – 2018-01-01

    Responsible for designing overall UI/UX of various SAAS based and enterprise products. Improved conversion rate by 300% by A/B testing, optimizing customer journeys using best user experience practices.

  • Product Marketing Manager · Ameyo2013-05-01 – 2016-06-01

Education

  • Maharaja Agrasen Himalayan Garhwal UniversityMaster of Business Administration - MBA
  • Arena multimediaAdvance diploma in computer multimedia media convergence, Digital Arts
  • Chaudhary Charan Singh UniversityBachelor of Business Administration - BBA, Business Administration and Management, General

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