Denice Veluz

About

I am a Product / UX Designer who is passionate about delivering high-quality experiences to users. I am passionate about the intersection of data, human psychology and design. I enjoy finding ways in improving the interaction and overall experience for the end-user.

Experience

• UX Designer · Sony PlayStation2022 – 2024

  - Primary Designer for Feature Discovery, contributing to a 15% increase in user engagement. - Collaborated closely with product managers, engineers, user research, and other stakeholders to ensure design solutions met user needs, business needs, and technical requirements. - Developed user interaction flows and designs for both the PS5 platform and mobile application, maintaining a consistent and intuitive user experience across platforms. - Played a pivotal role in shaping the user behavior and interaction design for the "Controller Navigation" mobile project, collaborating closely with the external stakeholder, Backbone, to deliver an intuitive and user-friendly navigation experience. - Contributed to the design system and the PlayStation User Interface Guidelines, ensuring design standards were maintained across products.

• UX Designer · Freelance2021

  - Crafted and optimized web-based applications for small businesses and startups, ensuring seamless and user-friendly experiences across desktop and mobile devices. Led to a 10% increase in conversion rates. - Worked with clients to understand their business objectives and user needs, translating them into effective design solutions. - Delivered high-quality mockups, wireframes, and interactive prototypes in a timely manner. - Monitored and analyzed daily metrics to pinpoint areas of growth to enhance website performance.

• UX/UI Intern · 30 Friends2021 – 2021

  - Contributed to the development of a video call social platform aimed at facilitating social interactions during the pandemic, leading a full redesign and improving usability by 15%. - Participated in team meetings and brainstorming sessions, actively contributing ideas and solutions to improve the overall functionality and user experience. - Teamed up with development, content and product management teams to ensure features were executed and working properly. - Responsible for creating design guidelines, pitch decks, and marketing assets.

Education

• CUNY Hunter CollegeBachelor's Degree, Computer Science

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