Dennis Clark

About

With a Bachelor of Business Administration in Marketing from Northern Alberta Institute of Technology, I have honed my skills in digital marketing. As a Senior Digital Marketing Manager at Airbase, I drive growth through data, segmentation, and creative testing. Previously, as a Digital Strategist at Banff Centre for Arts and Creativity, I led web projects and provided expertise on web trends. My experience as a Digital Marketing Specialist at Bluetrain Inc. involved SEO reporting, analytics, and client recommendations. At United Cycle, I excelled as a Digital Marketing Coordinator, overseeing website analytics, SEO, digital advertising, and social media. Additionally, I contributed to the online presence and growth of The Brick Minor Hockey Tournament as a Social Media Marketing Coordinator. My expertise lies in optimizing digital channels, web projects, analytics, and user experience, and I am adept at collaborating with cross-functional teams to drive results.

Experience

• Senior Digital Marketing Manager · Airbase04-01-2021

  Responsible for increasing growth in digital channels through data, segmentation, platform expansion, and creative testing. Measure, track, and optimize on channel and program performance. Present key learnings to executive leadership. Launching & Optimizing awareness, acquisition and engagement campaigns. Manage creative marketing material development for digital campaigns. Monitor and report on website performance, page speeds, schema validation, HTML status codes. Collaborate with other teams to improve site speed & user experience.

• Digital Strategist · Banff Centre for Arts and Creativity11-01-2017 – 04-01-2021

  Responsible for user experience on Banff Centre's digital platforms. Lead web projects and collaborate with web development, and the design team to ensure quality. Project management with IT, ticket prioritization & web deployments. Create wireframes, design mockups and HTML templates for web platforms. Consult on content for digital campaigns. Own ongoing analytics of web and digital activities, apply analytic findings to optimization recommendations. Provide expertise on web trends, issues, and direction for the institutions (reports, presentations, meetings). Represent the digital team in committee meetings and project work. Implement metrics and KPI's to enable data driven digital strategy.

• Digital Marketing Specialist · Bluetrain Inc.04-01-2017 – 11-01-2017

  Created reports using a variety of SEO reporting tools such as Google Search Console, Google Data Studio, Moz and Raven. Published reports for a variety of clients on a monthly basis. Used analytics and data to make recommendations to improve SEO as well as usability. Helped businesses grow their online success. Set up Google Analytics, Google Tag Manager, Search Console, as well as AdWords maintenance and reporting. Worked extensively with WordPress, FourSquare, and Unbounce to format, optimize and build web pages. Worked within the HTML to reformat and edit pages. Assisted with various site redesigns. Included keyword research, creating a site arch, setting up redirects and helping with usability as a whole. SEO & Technical audits to help determine long-term strategy. Worked closely with account managers as well as attended client meetings to present and explain various findings/ recommendations.

• Digital Marketing Coordinator · United Cycle03-01-2016 – 02-01-2017

  Website analytics: Measure and compare different metrics. Create reports and contribute suggestions on how to increase efficiency and improve the e-commerce platform. Search Engine Optimization (SEO) : Ensure we are following best practices and staying up to date with SEO meta data fields. Ensure good organic search traffic & results to website. Digital Advertising: Design/ create Google AdWords search & display campaigns for various marketing campaigns throughout the year. Help create social ads and manage budgets & spend. Social Media: Oversee all social channels, create & schedule content on a regular basis. Ensure brand standards and reputation are kept. Web Design: Create & schedule different landing pages. Formatting, writing copy, layout/imagery and some html code editing.

• Social Media Marketing Coordinator · The Brick Minor Hockey Tournament06-01-2014 – 06-01-2016

  The Brick Minor Hockey Tournament showcases the best 10 year old hockey players all across North America & is an annual event that takes place at the West Edmonton Mall Ice Palace. The mission of the tournament is to provide a professional experience & atmosphere for these gifted young athletes. Main focus is to establish an online presence for the tournament. Helped increase popularity and followers over various platforms whether it was Facebook, twitter, or Instagram. Expanded the overall reach of the tournament and got the fans and families more involved. Provide creative content and valuable insight to help grow the brand & the tournament as a whole.

Education

• Northern Alberta Institute of Technology / NAITBachelor of Business Administration (BBA), Marketing

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