Olatz Beitia Aizpurua

About

I am a Digital Marketing Leader with expertise in B2B and B2C marketing, campaign strategy, website tracking, data analytics, and client/stakeholder relations. As a Senior Digital Marketing Consultant and business owner, I have successfully generated growth in website traffic and increased online enquiries for various clients. My approach includes implementing data-driven analytics and marketing strategies to enhance enquiry leads, monitor data-driven analytics, and improve stakeholder relations. With extensive experience in developing and executing online marketing campaigns, I establish performance benchmarks, and sales targets, and track KPIs from inception to deployment while ensuring ROI.

Experience

• Senior Digital Marketing Consultant & Owner · Digital Noddle08-01-2018

  ACHIEVEMENTS • Generated 700% growth in traffic within 15 months for a SaaS B2B healthcare environment monitoring solutions business resulting in a 525% increase in website enquiries YoY using SEO/SEM and A/B test. (case study) • Boosted conversions by 111% in 10 months for an educational/coaching SaaS business through the implementation of a paid media strategy to generate enquiries for courses. (case study) • Enhanced enquiry leads for a SaaS fintech company by 791% in 5 months by optimising Google AdWords campaigns and implementing analytics tracking (case study) RESPONSIBILITIES • Collaborate with business owners to understand diverse needs, goals, and operations while advising stakeholders and senior management on data-driven analytics and marketing strategies and go to market activities. • Develop and execute online marketing campaigns from scoping to delivery to attract targeted traffic to client websites. • Drive continuous improvement by establishing performance benchmarks, sales targets, budget plans, and KPIs. • Hosted educational webinars to show case product demonstrations and customer success stories. These events helped generate leads, engage prospects, and showcase expertise. • Effectively managed and developed employees by providing mentorship, guidance, and growth opportunities to optimize team performance and enhance individual skills. • Identified high-value target accounts and created personalized marketing campaigns tailored to clients’ specific needs, pain points, and buying process. ABM helped focus marketing and sales efforts on the most likely-to-convert prospects, improving ROI and accelerating pipeline growth. • Utilized paid search advertising (e.g., Google Ads, Bing Ads) and optimizing client’s website for organic search to increase visibility, drive targeted traffic, and generate leads. • Provided thought leadership on emerging technologies and led the adoption of such technologies where appropriate. • Conducted A/B and multivariate ex

Education

• UBC Sauder School of BusinessDigital Analytic Award of Achievement, Web Analytics

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