Dhivya Ramanujam

About

Hey. I’m a copywriter and content marketer based in San Francisco. I partner with emerging brands to craft engaging narratives that resonate with customers and prospects. I approach content marketing and storytelling by blending 3 pillars: The cultural archetypes that are at play ('who's and 'why's), the current landscape and trends that impact your industry, and a mindset of creative experimentation with deep attention to your brand and voice of customer. Areas I can help with include inbound marketing, website content strategy, ad copywriting, and ad-hoc content projects. I'm a content strategist and creative storyteller, helping clients turn their brand into compelling campaigns and marketing narratives.

Experience

• Copywriter & Brand Strategist · Freelance2022-12-01 –

  Redesigned brand messaging and landing page copy to drive patient inquiries for health clinic clients in Indiana. Rebranded the value proposition and taglines to drive B2B leads for Terminal 5 (employee relocation service). Developed targeted messaging to drive router sales for eero's (Amazon) Super Bowl and March Madness ad campaigns.

• Brand & Marketing Copywriter · Scapia2022-04-01 – 2022-11-01

  Partnered with the founding team to design brand and UX content from zero-to-one for a credit card product with travel rewards. Designed the value proposition, brand taglines, end-to-end product flows, onboarding experiences, brand voice and tones, and promotional content to take the product from concept stage to alpha launch.

• User Researcher · Obvious2020-01-01 – 2020-12-01

  Partnered with the founding team to design a minimum viable product (zero to alpha) for beginner mutual fund investors through iterative research with 100+ prospect users. Designed and evaluated retail interventions to drive low Sodium salt sales in rural outlets in Southern India. Commissioned by Resolve to Save Lives, insights from our research helped inform strategies to minimize hypertension in households.

• Senior Associate Design Research and Strategy · Quicksand Design Studio2018-12-01 – 2019-12-01

  Led global user studies to unlock design opportunities for Jira and GSuite (~350 user interviews). Developed an actionable framework of UX, content and analytics guidelines for the Gates Foundation’s interventions for adolescent reproductive health by partnering with subject matter experts and program stakeholders.

• Brand & UX strategist · Multiple Clients2017-09-01 – 2018-11-01

  Led UX audits and design recommendations to improve usability and user engagement for an enterprise collaboration software for Kresna Investments, Jakarta. Designed core user flows, product demos and promotional narratives to drive global user acquisition and engagement for Kriyadocs — a multi-sided e-publishing software (for authors and publishers). Led analytics and notifications to drive user engagement for Vookmark — an in-house video bookmarking tool.

• UX Designer · NFN Labs2016-06-01 – 2017-08-01

  Led a team of 2 designers to audit and redesign the mobile user experience of HDFC — India’s largest private sector bank. Designed core user flows and interactive prototypes for a pre-seed stage recruitment portal offering personalized experiences for recruiters, job-seekers and employers.

• Trainee decision scientist · Mu Sigma Business Solutions2014-02-01 – 2016-03-01

  Delivered data-driven recommendations for 2 Fortune-50 clients, helping them achieve annual savings of up to ~60M.

Education

• Anna University ChennaiBachelor’s Degree, Electronics and Communication Engineering

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