Emily Joe Watterson

About

I work with early-stage startups to create content that performs—because it’s real, resonant, and rooted in product. I concept, script, shoot, edit, and often act as the on-camera face of the brand, bringing full-stack marketing energy most teams don’t have in-house. With a background in product marketing and a deep curiosity about emerging tech (especially AI), I help teams communicate what they’ve built without flattening the nuance. Outside of work, I’m an avid traveler, hot sauce maker, and vintage fashion obsessive.

Experience

• Client Success · Contra05-02-2022 – 03-03-2023

  As a team of 1 on the Client Success team at Contra, I guided our clients—many of whom are startup CEOs, on-the-go founders, and small business owners—through the freelance hiring experience. From the moment a client posted their job on Contra, I was reviewing it, giving budget suggestions, and hand-matching it to our community of talented freelancers. In helping clients through this process, I conducted user interviews and communicated client feedback to our product team. I was always brainstorming ways to improve the hiring experience for clients, so they could hire the best freelancer the fastest 🚀

• Marketing + Writing Community Recruiter · Contra01-01-2022 – 05-01-2022

  As a community recruiter, I matched incoming writing and marketing jobs to Contra's community of talented writers as well as guided the hiring client through the entirety of the hiring experience. As a freelance writer myself, I was able to be on the other side of things and help clients understand the rates of freelancers and different project types. I became a product expert who was constantly bringing user feedback back to the product team to advocate for the voice of the user and ultimately turned this into a full-time role at Contra where I was responsible for improving the client experience and specifically ensuring successful hires on the Contra platform.

• Freelance Copywriter & Copy Editor · Freelance01-01-2021

  Providing copywriting, copyediting, and brand writing for clients including Interlude Creative Studios, Kinn Studio, Benjamin's Southern Fried Pies, Tepozán Tequila, and a forthcoming canned cocktail brand.

• Development Events Intern · NARAL Pro-Choice America06-01-2018 – 05-01-2019

  Led prospective donor research, wrote donor acknowledgment briefs for the President of NARAL, assisted with event planning, managed volunteers, designed event programs, and mailed solicitation materials.

• Retail Sales Associate & Blog Writer · Deelux05-01-2016 – 06-01-2017

  Wrote bi-monthly posts for the store blog. Assisted customers, cashiered, and maintained the store floor.

• Artisan Collective Intern · RefuSHE12-01-2014 – 06-01-2015

  Wrote product descriptions and press releases, managed product inventory, maintained Etsy store, organized market events, facilitated donor acquisitions, and established partnerships with fair trade organizations.

Education

• San Francisco State UniversityBachelor's Degree, Women & Gender Studies
• Citrus CollegeAssociate Degree, Sociology

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