Dhruma Patel

About

Dhruma is an experienced digital strategist with a demonstrated history of consulting and providing strategic solutions in the CPG sector. A graduate of University of Alabama at Birmingham, she prides herself on the duality of understanding concepts from both business and consumer perspectives. Working with a range of high-profile clients across a variety of disciplines, she has led numerous marketing, press, social, research, and media management efforts to help execute and bring strategy to life. Dhruma is also passionate about helping provide resources and information to individuals regarding the always evolving digital marketing trends, strategies, and techniques. This leads her to seek out opportunities and hands-on experiences with the goal of effectively serving target audiences and communities.

Experience

• Senior Digital Strategy & Consulting Analyst · Accenture2022-05 –

  A mix of data science, product management, and growth marketing.

• Project Manager · Telegraph Creative2022-02 – 2022-05

  Accounts: Protective Life Insurance Stadium, Alabama Department of Economic and Community Affairs, Alabama Power, Southern Company

• Associate Project Manager · Telegraph Creative2021-07 – 2022-02
• Project Coordinator · Telegraph Creative2021-05 – 2021-07

  Accounts: The Fennec, INFLCR, Teamworks

• Digital Strategy Intern · Pack Health2020-08 – 2021-04

  Pack Health is an evidence-based patient engagement platform that changes health behaviors to close gaps in care and improve outcomes. The high-touch engagement model is proven to increase care access, improve patient centricity, and reduce costs. Spearheaded collaboration with internal teams including production and design to curate Nutrition-based content, curating 3 social media posts, and increasing engagement by 35%.

• Marketing Communications Coordinator · Rev Birmingham2020-08 – 2021-01
• Digital Marketing Intern · Help Lightning2020-06 – 2020-08

  Help Lightning is the only AR-enabled remote assistance software available with merged reality. This patented “hands-in” technology offers a unique way to improve communications. Collaborated closely with senior management including the Digital Marketing Supervisor to develop, monitor and update 6 digital dashboards on internal systems to conduct trend and reporting analysis.

• UAB Social Media Marketing- Content Creator · Uab Center for Sales Leadership2020-01 – 2020-08

  Measured important KPIs to ensure campaign objectives were being met each week.

• Marketing Coordinator · Momentum Leaders2020-01 – 2020-07

  Produced relevant content as well as managed ongoing conversation to engage, convert and improve brand awareness across all platforms. Empowered women leadership from associate to C-suite level in the Birmingham area.

Education

• University of Alabama at Birmingham
• UAB Collat School of Business

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